p4,6,8,10 News AUG:SGBGolf_NEW_template 28/8/09 10:19 Page 10
SGB News
Shock Absorber raises the bar…
Shock Absorber Raises The Bar With New Sports Specific Bras
After over a decade of providing expert sports bra support, Shock Absorber, the UK’s leading sports bra brand, is once again driving the category by
developing a groundbreaking range of sports bras specifically designed for individual sports. Focusing on three sport sectors: run, ball and racket.
Run
During running, breasts move in a continuous figure of 8 pattern, with associated rubbing or chafing
as a result of repetitive motion. Shock Absorber has developed the most effective sports bra available
Size range: 30-36 A,
30-38 B-F
for running, combining seamless comfort features with targeted breast support.
Colour: White/Silver,
‘Run’ sports bra features: Black/Silver
• ‘Infinity-8’ support system offering enhanced support to target the figure-of-8 movement RRP: £35.00
• Completely seam-free inner and concealed elastic under arms to reduce chafe
W/S: £17.20
• Wide, padded straps with non-slip technology
• Reflective tape positioned for high visibility
• Fully back opening for easy on and off
Ball
During ball sports, breast movement is predominantly vertical due to the high frequency of jumping
Size range: 30-36 A,
and elevated reach. The BALL sports bra which targets vertical breast movement and chest band
30-38 B-F
ride-up, identified as key issues by female ball sports players.
Colour: White/Red ‘Ball’ sports bra features:
RRP: £35.00
• ‘Arc-Control’ support system offering enhanced support around top and side of cups, to target
W/S: £17.20
vertical movement
• Extra-wide, quick-dry chest band to prevent ride-up and friction on key hotspot. Testing
showed less than 2mm slippage after extensive jump tests
• Breathable powermesh wing fabric to keep body cool
• Advanced front adjustability – customise for perfect fit
Racket
During racket sports such as tennis, badminton and squash, breast movement is predominantly
lateral due to stretches, side lunges and body rotation during serves. The RACKET sports bra
features advanced lateral support and ‘Strap Glide’ technology for enhanced freedom of
Size range: 30-36 A,
movement.
30-38 B-F
Colour: White/Pink
‘Racket’ sports bra features:
RRP: £35.00
• ‘Dynamic-M’ support system offering targeted support to reduce lateral breast movement
W/S: £17.20
Seamless, all-in-one strap with innovative ‘Strap Glide’ Technology to allow freedom of arm
movement
• Low coverage design, key fashion consideration for racket sports
• Advanced front adjustability – customise for perfect fit
Magic Touch
innovate again!
TigerTurf Brings Community
Those clever people at TheMagicTouch
and Club Together
have introduced yet another innovative Magner’s League rugby union side The Scarlets and Carmarthenshire
application for their image transfer County Council recently partnered to build the impressive Parc y
process. Scarlets in Llanelli.
High quality personalised Flip-Flops have arrived with massive appeal The new stadium replaces the world famous, Stadey Park, and has
covering many opportunities in a multitude of different markets. become the latest Welsh region headquarters to install a TigerTurf
The durable 14mm soles are manufactured from a natural rubber rugby area in its indoor training base.
compound with a printable white jersey fabric surface giving superb mould The local community is also reaping the rewards from of the state-of-
and support properties. The universal softline “Black Magic” straps the-art indoor training facility. The local council have use of the indoor
complete this unique product which are available in Small, Medium and training barn all year round to hold events and help promote healthy
Large adult sizes. living in the area.
Each pair is supplied as a pre-cut “soleboard” template sheet and is TigerTurf's rugby surface, a sand and rubber dressed system with a
printed using TheMagicTouch TTC image transfer paper. The full colour low abrasive yarn type and is a tried and tested system, down at over
print process is quick and simple taking only 10 seconds to apply the 23 sites in the UK. Two of the four Welsh rugby regions currently use
transfer. the TigerTurf surface and it is hoped that Newport Gwent Dragons will
For further information contact on 01582 671444 or visit be added to that list in the near future.
www.themagictouch.co.uk
10 SGB SPORTS AUGUST 2009
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