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Indoor Sports
Master Billiard Supplies Ltd
Master Billiard Supplies Ltd a Pool and Snooker wholesaler to the trade has enjoyed growth in a static market by delivering
two promises – quality and price. The company markets itself via its competitively priced "Monthly Offer" flyer, which can
be received via post or via email.
In October this year MBS and Superleague (its sister company) will go live with the Hazelgrove Superleague brand of
pool tables. The table is suited to both home sales and amusement machine operation and is manufactured in the
UK. Trevor Ineson of Master Billiards says that this product addition will make the company truly a one stop
wholesaler for all cue sport goods.
Sale goods include the following major cue sport brands: Lewis and Wilson, Barracuda, Adam, Ace-teck, Aramith,
Billiard Ball Supply Company, ESD Coin Chutes, Master, Tweeten, Triangle Poker and Cue Cases, Tower case, Milliken
Cloth, Brunswick Tips, Empire Brand Retail Packs, Proline American Pool Tables and of course Superleague UK Pooltables.
The company’s extensive range is backed up with over 25 years of experience and their reputation for quality service.
Riley
Riley is the world’s best known brand in Snooker and retailers throughout the UK are comfortable
with the status, brand heritage and high profile they have. Riley are owned by BCE and together
they are the biggest suppliers of cue sports products in the UK to professionals and the home.
The Riley product offering covers the full gamut of cue sports – the tables range for
instance isn’t just about the top of the market, it includes affordable pool tables and
home-play tables of all sizes. Innovation is the key to their success, as they proved at
the recent Nistex Exhibition where they debuted their new four-colour packaging for
games tables designed to improve in-store impact of the products and facilitate easy
transport to the home.
Where cues are concerned, BCE/ Riley believe that players are becoming more and
more sophisticated and require added features. Stuart Lacey, Managing Director of
BCE/ Riley, says: “The days when cue sports players chose their cues by the butt
design are coming to an end. In the future, they will look for added benefits
that can enhance their game – and we are launching several innovative new
systems over the coming months”
Take, for example, the WAC system, which stands for Weight
Adjustable Cue. All WAC cues have three weights in the butt section,
that can be added or removed until the cue is at the desired weight
of the player. Simple enough, but the system has been carefully
designed to ensure that the centre of gravity of the cue is
brought forward to the same point where professional
players balance their cues: better balance makes for a
better cueing action and a better standard of play.
BCE/ Riley will also be introducing the ASI butt
system, which has been designed to absorb the
shock when cue meets ball. Using golf grip
technology, Riley have designed a cue that
will cushion the impact of the shot every
time and allow players to develop a
more consistent cueing action.
Another simple idea that is
amazingly effective in practice.
As usual, BCE/ Riley will be
working hard to support
retailers over the Christmas
period, offering innovative
promotions with point of
sale displays as well as other
promotions to drive sales.
Four colour packaging with wheels and
handles for maximum impact in store
Left: Riley cue with WAC system giving professional balance and weight adjustment
Right: Hybrid Riley cue with ASI grip on butt to absorb shock when cue hits ball
22 SGB SPORT AUGUST 2009
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