Three more offices are due to open this month, bringing the
total of new offices to eight in only five months.
Help us grow
While Winkworth bucks the trend, Dominic Agace, Managing
Director of Winkworth Franchising Ltd, attributes its continued
expansion during this difficult time to the franchise structure,
adopted back in 1981. Winkworth became the first franchised
estate agency operation in the UK under the leadership of Simon
Agace, who continues as Chairman of the company. Simon’s
son Dominic has been the Managing Director of Winkworth
Franchising Ltd since 2005 and is responsible for opening 50 per
cent of Winkworth offices.
“In boom times the market place was continually growing. Now
that this has shrunk, people need to look at growing their market
share. We can help successful agents in key locations expand their
business. With the rate of redundancies in the industry so high,
property professionals with redundancy payouts can turn to the
franchise option.”
10
Over the years, the Winkworth franchise network has grown already
significantly. The network began in prime central London and has
taken
now expanded to include Hampshire, East and West Sussex, Kent,
Dorset, Yorkshire, Lincolnshire, Cambridgeshire, Derbyshire,
As the UK’s largest ‘lettings only’ portal we
Nottinghamshire, France and Portugal with Devon and Cornwall
are already attracting over 5 million visitors
joining this month.
a month, featuring over 160,000 properties
James Trimble, New Business Manager says, “The Winkworth
and generate c. 1 million tenant searches
name is recognised and respected in many parts of the UK and
Europe. Many new franchisees find that their local market already
each month. We have also just launched our
recognise the brand and have dealt with Winkworth in the past.”
new brand identity and website.
Tim Winney, Franchisee of Winkworth Highcliffe, converted his
agency to Winkworth in 2006. As an independent agency, the
Not only do we have the main website but also over
stock he achieved was at the lower end of the market. Since
300 ‘town specific’ portals right across the UK which
converting to Winkworth, with its strong London links and strong
puts us at the top of the Google rankings.
marketing presence, he is now the agent of choice across the mid
to upper levels of the market in Highcliffe and further. Tim says,
“Estate agency is a changing business and clients are demanding
To help us grow we are offering a unique and
more and more from their agents. As a small independent agent, it
potentially lucrative business opportunity.
became very obvious to
We want to recruit 22 Area Managers each
‘Many new
me that I was only with their own large, exclusive territory who will
franchisees
offering the same as my responsible for winning new subscriptions and
competitors and I really
developing relationships with local letting agents.
find that their
wanted to gain that all-
There are also opportunities to drive further
local market
important ‘edge.’ It was
income from web design consultancy, search engine
without hesitation that I
already recognise the
optimisation and local advertising.
decided to join
brand and have dealt
Winkworth and utilize
the tools and resources
To join our team you will need to demonstrate:
with Winkworth in on offer to help my
the past.’
business to grow and to
• Knowledge of the estate agency/lettings industry
move into the higher end
• Computer literacy
james trimble, WinkWorth property market. The • Proven sales & marketing ability
response from our clients • Ability to build effective business relationships
has been fantastic. Everyone recognises the Winkworth name and
they are proud to have their properties associated with the brand.”
Our exciting licensing opportunity could provide
The strength and support of the Winkworth franchise model is
you with a secure and repeating income in excess of
derived from the fact that the company is completely geared
£100K in your exclusive area.
towards franchising. There are no corporately owned offices and
so the focus is on helping franchisees to maximise their income.
For more information call
Log on to www.winkworth.co.uk for more information.
Peter Everett
What are your experiences of franchising Share them at:
www.propertydrum.com/articles/franchise 0845 363 1972
email: peter@lettingsearch.co.uk
Lettingsearch adverts JULY.indd 3 24/6/09 14:24:37
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