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NEWSbeat
RESIDENTIAL SALES
When the going gets tough the tough get talking
How do you sell property in the
worst recession in living memory?
Most estate agents under 45 have
never operated in a really tough
market. In recession, even the
best salesman has to work hard to
extend his market. But how do you
find more instructions?
One man says its time to go
back to traditional methods – with
SOFTWARE
a 21st century update. Trevor
Metropix
Mealham was
an estate agent
update
for many years
before setting up Metropix has launched
The Independent the latest version of their
Network of Estate industry-leading floor plan
Agents – INEA. drawing system which lifts the
He says he used traditional two-dimensional
to spend his Trevor Mealham, There are plenty of safeguards floorplan on to new levels of
whole life talking the man behind to ensure security; the first is usability and visual impact.
to other agents, INEA compliance with the Property Metropix has added a host
sharing information, Misdescriptions Act. As the of new icons: furnishings,
matching buyers MLS: Multi Listing Instructed Agent retains fixtures and fittings, from
and sellers and System. responsibility, only he can change bar stools and American-
collaborating. Agent A’s the property details – although style fridges to sun loungers
“Very few do it any properties are Agent B etc can print them under and outdoor plants. All the
more,” says Trevor. listed on the INEA his own branding. This is very icons are fully rotational and
“The way I see it, you property system. He chooses any clever, at the touch of a button the can be easily and accurately
sit in your office waiting for those that he wants to share with other details from Agent A on 1 Acacia positioned. It also has the
portals to magic up buyers. Is the agents to achieve a swift sale. Avenue come through onto Agent ability to vary wall thicknesses
magic happening? Maybe, but it He selects the ‘share’ option and B’s listing and he can immediately and the option of including
could be better. At INEA, we aim to enters the commission offered email or print them on his own measurement arrows. The
help the independent agent offer (minimum 0.5 per cent). Agents branded template. new page layout is clearer and
his clients’ properties to the widest on the system may then market The INEA system also has more intuitive and the system
possible market.” any or all of these properties under a magazine builder. An online is now fully compatible with
There’s no magic; just a their own branding. system takes the agent’s chosen browsers used on Microsoft
networking, sharing, collaborative The original instructed Agent properties into a bespoke and Mac operating systems.
organisation. INEA offers a A retains control of the sale and, magazine for printing or emailing Brian Farrell, MD, Metropix,
unique system that facilitates should another agent introduce a to clients. www.inea.co.uk says that the majority of
the marketing of properties on buyer, Agent A handles the sale’s the leading portals can now
one agent’s books through any progress and pays Agent B the www.propertydrum.com/ display floorplans via a
number of other agents. It is called commission.
articles/inealaunch
web-link or URL.
COMMERCIAL PROPERTY
Tentative recovery, says BDO
New research from BDO total property returns have
Stoy Hayward reveals an stabilised in the first quarter
improvement in conditions since the free-fall of the
reported by developers and autumn last year.
contractors, helped by a Solly Benaim, Head of Real
pick-up in major commercial Estate and Construction at
transactions in March. BDO BDO Stoy Hayward, said,
Stoy Hayward’s first ever “Our tracker shows a number
Commercial Real Estate of encouraging indicators
Review – which provides which have been absent
new analysis and insight on over the past 18 months. In
developments in the property particular, the easing of credit
industry – showed that around conditions and opportunistic
9,000 commercial transactions transactions by cash rich
valued above £40,000 were investors, suggests that the
completed in March. This is property investment market
the highest number recorded may stage a tentative recovery
since October last year, while in the coming months.”
10 JULY-AUGUST 2009 PROPERTYdrum
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