p4,6,8 News:SGBGolf_NEW_template 19/06/2009 08:43 Page 6
NISTEX
SGB News
30th June 2009
Bike Expo News
BIKE EXPO offers a “don’t’ miss” highlight for young cycling sports fans: the SCOTT Junior Trophy
powered by MILKA. On July 25th, up and coming cycling stars can test their mettle in this popular
children’s race which features five age groups from 4 to 14 years old. The event will be held on an
attractive track in the outdoor exhibit area of the New Munich Trade Fair. Following the successful
launch of the SCOTT Junior Trophy powered by MILKA in Riva del Garda, and its continuation at the
Sympatex BIKE Festival in Willingen, the BIKE EXPO in Munich with several thousand visitors expected
and numerous program highlights is a perfect platform for the popular kids’ race. Focus is on fun and
anyone who has a bicycle and a helmet can participate. Registration form and details are available
atwww.bike-expo.com.
BIKE EXPO proudly presents Danny MacAskil, the 23-year-old Trial Biker from Edinburgh who was
almost unknown before April of this year when the launch of a video clip on YouTube created a
sensation. To date more than six million internet users have watched his spectacular bike footage.
Danny, uniquely merges the mountain bike disciplines of Street and Trial, with high-tech trick
elements usually only seen in the dirt jump sector.
At BIKE EXPO the young Scotsman will provide proof of his exceptional balance and bike skills on a
special Trial trackwith a 20-minute show, that will include some of his most spectacular
tricks.www.dannymacaskill.co.uk
Anyone who registers ahead of time online
atwww.bike-expo.com, will receive free access to the
exposition as well as to all side events on the two public days, Saturday, July 25th, as well as Sunday,
July 26th, 2009. In addition, online registration qualifies the registrant to enter the exciting BIKE EXPO
sweepstakes with many valuable prices by PG Bikes, Maloja, Zweibrüder Optoelectronics GmbH,
Alpina International and Inov8.
Slazenger S1 to sponsor World
Netball Series
Slazenger S1 sports drinks has
made its biggest sponsorship
deal to date following its
announcement of a
sponsorship deal with The Co-
operative World Netball
Series. Slazenger S1 will be
the official sports drink at the event in October.
Manufacturer Aimia Foods, secured the deal for the hypotonic
drinks to be supplied to the world’s top players throughout the
event, which takes place from 9-11 October at the Manchester
Evening News Arena.
For information email Aimia Foods at
customer.services@aimiafoods.com or call 01942 408600
Hilly Joins Bollin Group
The Bollin Group recently acquired a strategic majority shareholding in the Hilly Clothing Company.
Stephen Cann, CEO of the Bollin Group said of the move: “The Hill Family were looking to exit the
business, but also wanted to secure continuity of employment for all staff and employees. Having a
number of brands based in Hyde, we can guarantee this key element of the deal.
Dr Ron Hill MBE, who with his family founded the company in 1992, commented: "I feel this is a
positive move for Hilly and I am happy to be involved as a technical consultant for the foreseeable
future."
Graham Richards, MD of Hilly added: "It’s business as usual, the brand continues to grow strongly in
its core market of running and will operate independently as do other Bollin Group brands, with separate
sales, marketing and product development teams.
Hilly expect to join forces with Sprayway, Ronhill, Mountain Equipment and Burton McCall at the next
series of road shows throughout the UK planned for August /September this year to coincide with Spring
2010 range launches.
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