p4,6,7 Outdoor NEWS:SGBGolf_NEW_template 19/06/2009 09:10 Page 6
SGB Outdoor News
Result Performance supports Girlguiding UK
Kewsick Festival, launches fleece order over 3,000
brochure Outwell tents
Result Performance recently Outwell has been chosen to supply special edition
supported Keswick tents to the organisers of the Girlguiding UK
Mountain Festivalby Centenary Camp in 2010. It will be the largest
providing more than 30 fully camp ever staged by the organisation.
embroidered soft shell Girlguiding UK, which celebrates its 100th
jackets to dedicated anniversary next year, will be pitching the tents in
walkers, organisers and summer 2010 on the Harewood estate near Leeds
festival volunteers. in Yorkshire, on a site that is equivalent in size to
Keswick Mountain Festival 75 football pitches. Up to 10,000 Guides, Girl
was established three years Scouts and their leaders will participate in the
ago offering outdoor Centenary Camp which promises to be a once-in-
enthusiasts the chance to a-lifetime experience for Guides from the UK and
take part in a five day event all across the world.
based in the heart of The special edition 'Centenary 4' model
Cumbria. The 2009 festival developed in conjunction with C.W. Tents in
ran from 13-17th May and attracted attendees from as far away as Canada with its offer of outdoor Newcastle and Girlguiding UK will feature the
activities including biking, walking, climbing and watersports. Centenary Camp logo and will be produced in four
Participants and guides taking part in the ‘Get a RESULT on Helvellyn’, ‘Get a RESULT on Scafell Pike colourways to enable the camp to be arranged in
via Esk Hause’ and ‘Get a RESULT on Pillar’ walks were each colour-coded sub-camps across the site.
kitted out with a Tech Performance Ultra Lite Soft Shell Jacket
courtesy of Result Performance, along with the festival
organisational team and volunteers.
Haglöfs' UK
The company has also launched an A5 fleece brochure for
retailers with their entire fleece range detailed within.
team expands
Although Result Performance launched a comprehensive Following the opening of their new UK/Ireland
brochure featuring its overall 2009 range earlier this year, HQ in Staveley, Cumbria, Haglöfs have made two
retailers have expressed the need for individual product sections new appointments.
to be available in order to meet customers’ needs. Victoria Crookes has been appointed as Haglöfs
In response to this, Result Performance will create several UK Office Manager, and will proactively liaise
mini-brochures throughout the year focusing on specific areas, between the customer services in Sweden and
including headwear and schoolwear, to meet retailer demand. retailers, to ensure Haglöfs is an outstanding
The Fleece brochure will be distributed to all outlets in June service partner.
and feature fleece garments, together with comprehensive Paul Vousden joins Haglöfs from Cotswold
product descriptions available in five languages including Outdoor where he was Training Advisor. He faces
German, French, Spanish and Italian. new challenges at Haglöfs where he has been
appointed UK Sales for the North and the
Midlands. Paul can be contacted on: 07833
Craghoppers beats recession and
290077 or
paul.vousden@haglofs.co.uk.
launch DofE range for 2010
New Creative
Manager at AMG
British travel and outdoor clothing specialists Craghoppers have announced record sales in the first
quarter of 2009. Leading manufacturer and distributor of outdoor
The brand have smashed their first quarter sales targets by 19% overall and increases have been brands AMG Group has appointed Scott
reported across all divisions. This may be attributed to the increase in British population who are Beveridge as the
choosing to holiday in the UK. Sales from the brands’ iconic Kiwi range go from strength to strength group’s new
and Craghoppers insect repellent range Nosquito has been the brand's star performer, quadrupling in Creative
turnover sales. Development of high performance yet comfortable clothing continues to be high on the Manager.
agenda for the brand. Scott has been
Meanwhile, Craghoppers have produced a range of clothing designed for The Duke of Edinburgh’s brought on
Award (the DofE). The range will be available for SS 2010 and will feature essential kit for the many board to manage
adventures young people undertake during their DofE programme, in particular the Expedition section. the successful in-
The Duke of Edinburgh’s Award collection will be available for the trade to view from mid June 09 house Creative
and will be stocked in stores from February 2010. The range will be available through outdoor Team which
stockists. covers AMG Group’s seven outdoor brands which
Prices for the collection will range from £20 to £100. include Vango, Lichfield and Rossignol.
6 SGBOUTDOOR JUNE 2009
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