SKookum:Layout 1 18/06/2009 16:40 Page 1
Design that makes a difference outdoors
Combining innovation, economics and a new revenue stream
Finding a new revenue stream in a difficult financial climate is never an easy task, particularly one that
requires minimum input to deliver maximum return per square metre. To most outdoor businesses, the idea
sounds too good to be true. However, an alternative retail solution is on hand from travel and outdoor
accessories experts, Design Go.
D
esign Go accessories open up a world of our new range to the industry’s key buyers, many discard after use.
innovation, comfort and convenience to of whom use the range to provide an additional Not just about the
today’s outdoor enthusiast. However, at revenue stream for a two-fold consumer solution. outdoors but also about
retail, the Design Go System offers more than just Firstly, the product is great for the outdoors; travelling to your
a collection of innovative products, in-store, it is ranging from the environmentally conscious Clean outdoor destination;
a winning and proven retail concept, providing a Streets to waterproof pouches, to the new World Design Go will unveil
hassle-free revenue stream. The key to the Adaptor + USB, even a wind-up torch. However, the Super Snoozer travel
success of this system is the fact that it requires what’s often overlooked is that outdoor pillow that takes
minimum floor space and input to deliver an consumers travel to reach their destination and comfort when travelling
exceptional turnover, facilitated by a collection of require travel accessories. Overall, what Design to a new level. A
products that present simple but clever solutions Go offers is a collection of well designed and completely unique
to outdoor consumers’ requirements. affordable solutions to practical problems on the design, it is
Products are expertly packaged to display clear, move.” distinguished by its
Design Go is a rarity, patented air-fleece-
maintaining its family owned foam combination,
status with a full design studio balancing the comfort
at its London headquarters. It of air with the softness
develops and tests every product of a cosy fleece and a
in-house, in addition to creating supportive foam that
clever, eye-catching and space- offers unparalleled
saving packaging and POS. In lateral support for the
fact, it’s the intelligent head and neck area.
packaging and POS solutions Outdoor adventures
that make the range such an often involve exploring the world and with such a
alluring diverse range of destinations,
proposition choosing the right kit is
to the difficult. Design Go makes
uninitiated one decision easier; powering
buyer. Each electric kit is now simple
POS display thanks to the new World
is designed Adaptor + USB.
to use Whether you’re travelling in
minimum Australasia, Europe, USA or
floor space, the UK, the World Adapter +
integrating USB gives access to power in
effortlessly over 150 countries. This
into any innovative adaptor with
retail multi-option plug and input
concise information, taking the pressure off retail environment and can carry a ensures your kit is ready,
staff. As a result, they are fast- comprehensive selection of simply plug your charger into
moving and often impulse products. the World Adaptor +USB to
purchase products. Design Ever conscious of the provide power to your GPS,
Go offers a range that growing trend by mobile phone, digital camera
spans almost 400 outdoor consumers to or even an MP3 player thanks
products, giving protect the to this clever new design
each outdoor environment, the which additionally features a
store company will present USB connection to run any
unparalleled Clean Streets at the USB devices.
flexibility to show. A portable See Design Go products for
tailor its offering. ashtray, it lets you enjoy a cigarette yourself and pick up a free Clean Streets on stand
It will unveil its outdoors without littering when B1 411.
latest collection at finished, featuring a pouch with
OutDoor 2009. five re-usable heat retardant foil For more information visit
On its ‘wraps’ to dispose of cigarette www.design-go.com or
attendance, ends in a safe and call +44 (0)208 906 8505.
David Lomas, environmentally friendly way,
Director, Design ensuring that they are properly
Go commented extinguished and don’t become a
“OutDoor 2009 provides a fire hazard. Clean streets is perfect also
unique opportunity to present if you enjoy chewing gum and need somewhere to
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