BOATYARD
Words by Lia Ditton
Boatyard Spotlight –
Outremer
There are two types of Outremer customer, Xaviar Desmarest the CEO of
Outremer Yachting explains over lunch. ‘Twenty percent are looking for a
fast, ‘sporty’ boat, but eighty percent are clients with a bluewater cruising
project in mind. So an Outremer boat is three things; 1. Seaworthy 2.
Fast 3. Simple.’
How the Outremer concept works!
Both Msr Desmarest and Msr Tregouet
are both jolly, energetic Frenchman,
which shouldn’t really surprise me
since the background of the new
management is vibrantly entrepreneurial
in style. The management restructure
stems from a merger with Allures
Yachting in 2007 after the ‘creator’ of
rançois Tregouet, Outremer’s marketing and commercial
F
Outremer in 1985, naval architect and
manager and I establish that linguistically, there is a distinction
company owner Gérard Dauson, died
between fast and performance. Fast we agree is factual, whilst
in 2005 leaving the company to his 21
the word performance, in the context of ‘performance cruising
year old daughter.
catamaran’ say, expresses the intention to be fast. (The new Outremer
49 has an impressive set of VPP generated polars.) And simple? I
The story of Allures Yachting is similar
ask. ‘Easy speed, no effort, no stress. In a bluewater boat, this is very
to that of Gunboat. After building his
important!’ retorts Xavier.
own custom boat, Xavier Desmarest
received offers to build again and so
To continue my education in the brand philosophy of Outremer, Xaviar positions
started Allures Yachting through a
his knife and fork at right angles on his place mat, to create a graph of interior
syndicate of investors- at that time
volume (and thus speed potential) versus price! The pepper pot now represents
outsourcing much of the construction
Outremer, while the salt represents the competition, at times Freydis and
to contractors. Right now, Allures
Gunboat, depending on the turn of the conversation.
Yachting is the second most successful
22 MULTIHULL REVIEW : JUNE 2009
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