delivering this edition
Principles of digital publishing
Where Yudu Pro has a distinct
with Yudu Pro application
advantage in the digital field is in
the way that its publications are
delivered to the reader, and the
features which can be added to
make material more attractive and
a commercial proposition.
These users typically want the benefits of con-
ventional publishing, but at a much lower cost.
For organisations obliged or willing to con-
sider the carbon footprint of their activities,
this could be a major consideration in any
decision to adopt the technology.
Users of Yudu Pro are able to publish the full
spectrum of books, magazines, catalogues, re-
We checked the first option thoroughly in the ports and brochures in a digital format. In terms
Summer of 2007 but were not impressed with of the branding, style and appearance on the
the results. Painfully slow to download unless Internet, they can be seen as the electronic
the pages had been made up at low resolution implementation of the clients’ traditional pub-
(defeating the object), they seemed to lack lications.
the quality of conventional publications and In practice, many users prefer to re-design
were not particularly user-friendly. So we ran their material to optimise use of the display
with the second option until we found a sys- rather than simply create an electronic clone
tem that met the publishers’ requirements. of their printed matter.
Yudu Pro selected Drawing a distinction
It would be reasonable to assume that such a Those claims are similar to any that the sys-
system has now been identified as this edi- tem’s competitors could make, notwithstand-
tion is the first to be produced as a true digital ing the superior feel of Yudu Pro publications.
book. The technology behind Yudu Pro, the Where Yudu Pro has a distinct advantage in
publishing vehicle we have adopted, was de- the field is in the way that those publications
signed and developed in the UK: the system are delivered to the reader, and the features
starts off with a tick in at least one of its boxes. which can be added to make material more
The background to the Yudu organisation – attractive and a commercial proposition.
how it was financed, and the owners’ deep At a very practical level, a publication – for
commitment to carbon-reduction in their pub- this purpose any document converted into dig-
lishing process – was covered in detail in a ital format and made available through the
profile of the company’s chairman Richard Internet – can be enhanced with videos, audio
Stephenson, on page 81 of this edition. tracks and flash images. These applications
What you are reading is an edition of the typically launch automatically when the
magazine published in Yudu Pro. That is a pub- reader reaches a page where they have been
lishing vehicle targeted primarily at busi- embedded.
nesses and public sector organisations that Rather than attempt to provide a blow-by-
have a requirement for distributing quality blow analysis on the steps needed to produce
publications to their audience. a Yudu Pro publication, we have chosen to
This edition of the magazine has been published in Yudu Pro, which is targeted primarily
at organisations that have a requirement to distribute quality publications to their audience.
88
The Informed Executive
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98