value proposition
Black Cat PC has made a
conscious decision to supply
laptop batteries, keyboards and
power supplies to cover the entire
range of Dell laptops, while being
able to meet the needs of most
other vendors’ kit from stock.
“It was clear from soundings that we took
Black Cat PC can be contacted
Rob Gillibrand welcomes telephone
across the industry that the greatest
source of discontent was with power
by telephone at 01243 837 777
callers. “We can more effectively estab-
supplies for laptops. As these devices
or through the online shop at
lish a relationship which examines the
were constantly being moved around,
www.parts4nb.co.uk
customers’ needs more completely and
can reflect their complete purchasing
there was a high incidence of leads requirements when we establish price
breaking off from the power supply, the points.”
plug into the laptop becoming damaged compelling sales message. “We have The company’s management feels that
and generally a much higher level of continued to follow the line of premium providing quality branded equipment
wear and tear. quality but by offering exact solutions offers the best price performance to cus-
at prices which significantly reduce our tomers who need to keep tight control
High Street retailers not coping
customers’ IT costs.” over their support costs.
“We are conscious that public sector
As Gillibrand went on to observe, “There institutions such as schools and colleges
are so many different laptops on the
Monitored market trends
have a large investment in ICT equipment
market, with a huge range of power rat- Keeping track of the marketplace and which is at risk if they cannot secure com-
ing, voltage requirements and plug sizes, being able to source manufacturer- ponents such as power supplies within
that the main resellers have found it im- branded stock has proved the key to the their budgets. We are always happy to talk
possible to stock all of the dedicated so- company’s development. On its web site to the ICT departments of any organisa-
lutions required. at
www.parts4nb.co.uk, for example, tion about their requirements.”
“What they have done is to come up Black Cat PC has made a conscious de-
with multi-plug and multi-rated devices cision to supply laptop batteries, key-
– but at a very high price. We felt that boards and power supplies to cover the
Long term player
this was unnecessary when the power entire range of Dell laptops, while being The most casual exposure to Black Cat
supplies specifically designed for cus- able to meet the needs of most other ven- PC would reveal a company that is strong
tomers’ laptops were available and could dors’ kit from stock. on its service quality, a factor which
be supplied often at less than half the This means that most items can be helps mark it out in the ICT arena. The
price.” delivered within two working days - in odds must be heavily stacked in favour
Rob Gillibrand maintains that the 24 hours if Special Delivery is requested. of finding that the business is being re-
growth of his business in this relatively Unlike many suppliers which operate viewed in these pages on its twentieth
specialised marketplace derives from a through an online shop, anniversary. §
Black Cat PC is conscious that the public sector has a large investment in ICT equipment
which is at risk if it cannot secure components such as power supplies within their budgets.
94
94
The Informed Executive
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