promoting publications
Free Yudu library facility
adds real value
Publishing in the Yudu library has a major impact
on a user’s search engine ranking. Provided that
the correct information is supplied, there appears
to be a real prospect of improving that ranking.
Free library facility
An improved reader experience?
Significant though the ability to create digital
Returning to the Yudu Pro environment in which
publications may be in
Yudu.com, perhaps its
The Informed Executive has been published, it is
most valuable feature is the free library to which
perhaps early days to gauge reaction from
that material can be added, along with publica-
readers in the field who are taking the maga-
tions generated with Yudu Pro.
zine as a source of information.
Users create their own libraries, which are
Does the format make it easier to read a
‘public’ in that any visitor to the library serv-
feature, for example, than having to download
ice can see them. However, publications can
PDFs as in the previous online format? (Every
be designated as ‘private’, which makes them
feature in the edition can still be downloaded
invisible to other visitors. Items being offered
as a discrete PDF for future reference.)
for sale also appear in the public library: when
We will be returning to the theme of digital
a user tries to open them, access is restricted
publishing using Yudu at regular intervals dur-
until payment has been made.
ing the year to explore new features and re-
When a publication is to be sold in this way,
port on reader reaction.
the document owner can allow site visitors to
view a small number of pages before com-
mitting to purchase.
Publishing experience
One of the key benefits of adding publica-
The team at The Informed Executive can only
tions to the
Yudu.com library, according to
consider Yudu Pro at present from its position
Yudu Media, is that publishing there has a
as a publisher. The evidence to hand, how-
major impact on a user’s search engine rank-
ever, would suggest that the Yudu approach to
ing. Provided that all the information which is
digital publishing is intensely supportive of
needed by the search engines is supplied cor-
the publishing process. §
rectly when a publication is added to the site,
there appears to be a real prospect of improv-
ing ranking.
If the facility is used correctly, users lever-
Further information on how you can bring
age from the search engine ‘friendliness’ of
your publishing into the 21st century:
Yudu to attract readers and prospective cus-
Yudu Pro -
pro.yudu.com
tomers. To that extent, the service could be
The free Yudu service -
www.yudu.com
seen as free marketing on the web. Statistics
published by Yudu indicate that there are cur-
rently 1 million Yudu publications read every
month, and 400 new publications are being
added every day.
The free library service could be seen as free marketing on the web, with currently 1 million
Yudu publications being read every month, and some 400 new publications added every day.
92
The Informed Executive
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