publishing for profit
Yudu Plus service gives
The annual fee for Yudu Plus of £99 is reasonable
Yudu Pro clients the
given the opportunity it provides for revenue
generation. Yudu Media charges a commission
chance to sell their
of 25% on any sales made through the site.
publications online
Yudu Plus is a facility that creates a number of value-adding
services, and is also an upgrade from the Yudu.com free pub-
lishing account, which we consider later. Seen from the per-
spective of a Yudu Pro user, it provides the mechanism for
selling publications outright or charging for a subscription.
There is an annual fee for Yudu Plus of £99; quite reason-
able given the opportunity it provides for revenue generation.
Yudu Media charges a commission of 25% on any sales made
through the site, which includes handling the payment by the
purchaser and the transfer of net funds to the client who is
selling material. The seller is responsible for the charges lev-
ied by PayPal, however.
Yudu Plus provides clients of Yudu Pro with an enormous
range of commercial opportunities. Copies of individual books
and reports could be sold straight off the page, for example, or
fee-paying subscribers given unlimited access to a periodi-
cal or publishing resource. There is a novel feature to support
that facility: if a new edition is published, or material added In essence, the package of features provided in Yudu Plus
to the ‘resource’, subscribers can be emailed to alert them. brings users towards the sophistication of Yudu Pro. One dif-
ference is that the book loader, the toolbar and the page load-
Upgrade from Yudu.com
ers, for example, can all be branded in the Pro version but not
in the free Yudu.com and Yudu.
But Yudu Plus has another role in that it extends the scope of
Yudu.com, the entry-level service described as a free library
of digital content to read and explore.
Free service for entry-level users
The supplier notes that Yudu.com allows its users to “Find Targeted essentially at the private user, very small businesses
eBooks, magazines, and other documents as well as photos, and community groups, the entry-level Yudu.com service also
music, podcasts and bookmarks and add them to your own allows users to publish audio clips, podcasts, photos and
library. Create your own interest groups and join other peo- visual bookmarks (image links to other websites) in addition
ple’s, to share your passions, experiences and knowledge with to publishing documents without charge.
like-minded users.” Yudu.com publications carry the vendor’s distinctive logo
Subscribing to Yudu Plus gives the users of the free publish- in all the places where you find The Informed Executive’s branding
ing system Yudu.com the ability to add video clips, Flash and in this edition. And there is currently a page inserted in every
MP3 files to their publications. Where Yudu.com is limited in ‘free’ publication which explains the company’s thoughts on
the links that a client can make from a publication, Yudu Plus ‘green’ publishing.
can add links from clickable hotspots that will take the reader There is, however, much less scope than in Yudu Pro for
to websites, other pages in the document or to trigger emails. setting links from the publication. But to be fair, promotion for
Applications cited include the linking of contents tables to Yudu is a small price for such an engaging facility at zero
pages in a publication and to external web pages. financial cost.
Subscribing to the Yudu Plus service gives the users of Yudu.com the ability to add video
clips, Flash and MP3 files, and insert links from clickable hotspots within their publications.
The Informed Executive
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