bureau or self-publishing
While Yudu Pro is an established product, new
features are being added at regular intervals. In
terms of drawing readers’ attention to a digital
publication will be presented, along with the features made
publication, one of the more recent additions -
available to readers.
an animated thumbnail of that publication for
These include the ability to select media files from a sepa-
rate drop-down menu in the publication’s toolbar, for exam-
embedding in a web site - must score heavily on
ple, or the use of an electronic mark up pen to highlight pas-
that front.
sages in a publication for future reference.
Where a client does not seek such a close involvement be-
yond the production of the original PDF, the Yudu technical preview and creates the revised publication. As the URL re-
team operates a bureau service that will assemble a publica- mains the same, readers see no difference apart from the page
tion to the client’s instructions and send out a link to a preview having been updated (assuming they had spotted the error in
of the file. When signed off, the bureau makes the document the first instance).
live, and assigns a URL which is placed as a link in a website.
Everything about the Yudu process is geared to helping clients
become as self-sufficient as they wish – or are able – to be.
Features added regularly
In most instances, Yudu Pro publications will be hosted While Yudu Pro is an established product, new features are
directly on the vendor’s server, but heavy users with sufficient being added at regular intervals. In terms of drawing readers’
bandwidth to prevent access (and hence the service quality) attention to a digital publication, one of the more recent addi-
being restricted, may arrange to host publications themselves. tions must score heavily on that front.
When the Yudu engine is converting a publication into dig-
Post-production errors
ital format, it can generate automatically a thumbnail of the
first seven pages and the last page. If the code supplied is
The dreaded post-production typographic error should be a embedded in the web site at that point, the animated thumb-
thing of the past. Immediately a problem has been spotted, it nail provides an eye-catching call to action.
can be changed on the original document held by the client. The home page of The Informed Executive is the usual landing
The page is re-created as a new PDF, and uploaded to the page for any reader being directed to the magazine from an
Yudu host. For a client to incorporate that new page takes email alert. We have chosen to embed a thumbnail for the
literally a matter of seconds; the new PDF being slotted into edition within that page.
the publication and the page with the errors deleted. While a static image with an HTML link to the digital image
A single keystroke generates a new preview publication would have worked equally well at a technical level, the con-
which is checked before one further keystroke accepts the stantly moving ‘mini’ magazine leaves little doubt as to what
is in store if the image were to be clicked.
Managing subscriptions
In reaching this page in the magazine, you will have been
asked for an email address. This notional login process could
have been extended to a more rigorous authorisation proce-
dure where the magazine would only be available to readers
who had previously registered to receive it.
The mechanism for that is a feature of Yudu Pro; the param-
eters being defined by the client online for each publication.
It is only a short step from managing the readership of a
publication in this way, to charging for it either on a regular
subscription basis or for individual editions. That is perhaps
academic in the case of this publication, however, as the title
is free to end users.
A Yudu Pro publication will be normally be hosted on the vendor’s server, but heavy users
with enough bandwidth to prevent restricted access may arrange to host it themselves.
90
The Informed Executive
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