carbon trust standard
The Carbon Trust Standard is a vehicle for participants in the
Carbon Reduction Commitment to secure early advantage
in the scheme and receive a financial bonus. What are the
possible incentives for smaller businesses to qualify?
Carbon Trust Standard
PR accolade or contribution
to carbon reduction?
All languages evolve over time; rarely for the better. English is
simply show that organisations are following
probably the greatest victim of unjustified change given the
best practice, or have they achieved specific
quantitative targets on their route to carbon
number of people around the world who use – or more often
reduction?
abuse – it. The result is that many words take on new meanings
that have little relationship to their original use. The coffee
Implicit confidence required
culture, for example, has seen the word ‘standard’ adopted in
The starting point for an evaluation of the Car-
place of ‘small’ when coffee measures are being promoted.
bon Trust Standard – CTS – is that there should
Train operators chose to use the term ‘standard’ be implicit confidence in the organisation
to describe their default passenger accom- which has defined and promoted it.
modation, arguing that it has fewer negative From its relentless broadcast and printed
connotations than the ‘Second Class’ which it media adverts, the Carbon Trust has achieved
replaced. In those and similar situations, the a high level of awareness amongst the busi-
concept of ‘standard’ as a flag or reference ness audience it seeks to address. Its imparti-
point to which others aspire, has been dimin- ality should not be in question, although its
ished into a mere starting point in a list of primary funding through Westminster and the
ascending attributes. devolved administrations has raised more than
When the Carbon Trust introduced its own the occasional doubt over the years.
Standard in the middle of 2008, was this to be The Carbon Trust has become involved in
taken as an entry level to the process of car- projects with far-reaching implications. It
bon reduction, or a goal to which the private conducts analyses of high energy users, for
and public sectors could aspire - as in the ISO example, to recommend ways of reducing
9000 family, which demonstrates conform- their carbon emissions. It funds the commer-
ance to good management practice? cialisation of technologies designed to cut
For such a standard to have any currency, it carbon consumption where they are applied.
must be accepted without question by those And by the end of April 2009, around 400 local
who encounter it. Does holding the standard authorities will have ‘graduated’ from (or still
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The Informed Executive
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