designing the publication
Producing digital
Many clients familiar with desktop publishing will use a page
publications starts
make-up system to create the publication, but this is not
necessary if the end product is more straightforward.
off with a file in
PDF format
include a short video (right) on the subject
provided by Yudu.
Without compromising the editorial inde-
pendence of the magazine, it does illustrate
how a publication is created and launched
for publication. And it demonstrates how ef-
fective a video insert can be in the body of a
publication.
The number of applications where a digital
video can be streamed into a publication -
either from a website or as a videofile added
directly - is limited only by the clients’ im-
Starting with a PDF file
agination. The starting point for any Yudu Pro digital pub-
Brochures for the travel industry, motor sales lication is a source file which is converted
and residential property are obvious uses but into a PDF. Many clients familiar with desk-
the process could be applied to technical re- top publishing will use a page make-up system
ports and sales catalogues, for example. In to create the publication. But such a sophisti-
terms of the costs involved, once the client cated system is not required if the end product
has produced the video in a compatible dig- of the application is more straightforward.
ital format, there is no additional charge for The publisher of a wholly text-based liter-
extra media on the page. ary review, for example, may have no require-
ment for graphics or complex designs and find
Focus on low carbon production
that Microsoft Word produces documents of a
very high standard; and fit for purpose.
We were impressed by the depth of thought Whatever the source ‘medium’, the only re-
that has gone into the development of Yudu quirement is that a high resolution PDF file
over and above the low carbon considerations (200 dpi is optimal) which can be created from
already discussed. When a Yudu Pro publica- it. It only remains for the PDF to be uploaded
tion is generated, a plain text version of the to the Yudu server and have that file converted
file is produced in parallel. into Yudu Pro digital format.
The nature of the process will probably mean
that some editing will be required to the text file
before it is made available, but the input is small
Supporting spectrum of users
compared to the perceived benefits. Yudu recognises that there is no such com-
Search engines can pick up key words in modity as a ‘typical user’, and its support
the text file more easily than in the vector services reflect that. An increasing number of
graphics mode adopted for publications. No Yudu Pro clients choose to self-publish: they
less important is that the text files can be read manage the uploading process and set the
by reading systems for the visually impaired. range of parameters which define how the
The only publishing requirement is that a high resolution PDF file can be uploaded to the
Yudu server where it is converted into digital format on a bureau or self-publishing basis.
The Informed Executive
89
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98