Dean’s diary
IESE Business
School: Creating a
Better Business World
School campus Prof. Palencia
T
oday’s unfolding economic crisis begs focused upon this area. Since its foundation in IESE seeks to have an impact on the business
the question: why invest in an MBA 1957, IESE has sought to prepare leaders who community, serving as a bridge between the
degree in such a turbulent and understand the importance of upholding the academic and business worlds. As a result,
uncertain environment? The time and cost of highest professional standards. The IESE MBA IESE professors strive to carry out research
carrying out a program are significant, and some program takes a general management perspective, that is relevant to companies and their leaders,
wonder whether MBA programs can successfully and in line with the school’s mission, emphasizes and work closely with them in the process.
prepare business leaders in light of the world’s the ethical dimensions of management. This new knowledge is then brought into the
new complexities. MBA classroom, enhancing students’ overall
In addition to greater transparency and fairer Global Mindset learning experience.
compensation systems, we need improved At IESE, we believe the highly global nature of
business models and innovative thinking. We the school’s MBA program will remain invaluable IESE’s Alumni Network
need more leaders who have strong values and in the long term. Firms all over the world today Even in tough times, networking remains one of
principles, as well as a firm grasp of business continue to require managers who have a clear the best ways to open professional doors and
fundamentals. In short, we need to create a more understanding of the knowledge, capabilities and identify new opportunities. For this reason, one
responsible business world. values necessary to become effective managers of the key benefits of the IESE experience is the
Rigorous business schools like IESE are in international settings. IESE’s MBA class is opportunity to be a part of IESE’s alumni
poised to play a key role in creating this new extremely diverse, with 80 percent of the student community, which includes some 31,000
world. This is because we are committed to body from abroad. The program imbues students graduates of 97 different nationalities.
understanding the roots of today’s problems, and with the interpersonal skills needed to lead Each year, the school holds a Global Alumni
helping develop leaders who are better prepared multicultural teams effectively, as well as a grasp Reunion, bringing together hundreds of alumni
to tackle similar challenges in the future. of the cultural and social factors that affect doing to hear from prominent business leaders and
One of the most effective ways this can be business in different parts of the world. academics, as well as network with other
done is through the case study method. Used Moreover, IESE’s full-time MBA program graduates. The school’s 2009 reunion will be held
extensively at IESE, this approach is ideal for features an international exchange program with in New York City, where we have recently
understanding highly complex and challenging other leading business schools around the world, established a new campus. When it opened its
business problems. Students learn to go under including Berkeley, Columbia, Kellogg, MIT offices in 2007, IESE became one of the first
the surface of the issue, and ask the deep and Wharton. This aspect of the program gives European business schools to establish a campus
questions, the ones that really matter. They learn students the opportunity to experience another in North America. The new campus, located in
to analyze a problem from diverse angles, prestigious learning environment, within the Manhattan, will serve as a backdrop for
considering how a decision will impact all the framework of their MBA. educational events and a meeting point for IESE
various people who are implicated – customers, Also global in scope are IESE’s many graduates from all over the world.
employees and shareholders. As we are now research activities, which are the bedrock of Given these benefits, the long-term value of
seeing, the ability to address tough problems – not all the school’s programs. The school’s various a rigorous MBA program is clear. Although the
just in good times, but also in bad – has become centers and chairs serve as pillars for these business world faces critical challenges today, it
paramount today. initiatives, covering areas such as strategic follows logic that companies will need better and
Although socially-responsible decision management, social responsibility, finance, stronger individuals to lead us out of the current
making has been sometimes overlooked in the competitiveness in manufacturing and work difficulties. At IESE, we are well-positioned to
corporate world recently, IESE has always and family. Implicit within our mission is that prepare these leaders.
IESE’s Barcelona Campus breathtaking views
56 TopMBA CAreer Guide
www.topmba.com
TopMBA CAreer Guide
www.topmba.com 57
MBA_SPR09_pp_052-155.indd 56 20/2/09 16:36:25
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