Editorial
e-commerce
bubble, while also gaining some positive A complex role leaders. Exactly the skills that the MBA prepares
credibility from the emergence of new kinds Demand for MBAs, to whatever level it exists in people to have.”
of internet service, such as Facebook, Youtube e-commerce, is driven by one factor: complexity. Clive Ellings says, “Developing an
et al. “E-commerce roles [for MBAs] aren’t really e-commerce platform is really about solving
Clive Ellings is intellectual problems.
marketing director of It’s not about simple
E-commerce Expo, a
“The 2008 survey shows that 13% of responding employers are
questions such as
trade fair held in London ‘how do I find a
at the end of October
now offering opportunities to MBAs in this field. This takes
payment processing
which concentrates on the
e-commerce higher than every other function except consultancy
system?’ It’s more like
online retail end of the ‘how do I re-orientate
spectrum. “When we
and finance, even taking it up to levels which haven’t been seen
the business to
launched the first
since the height of the dotcom boom in 1999.”
manage a totally
E-commerce Expo in different, high-
2006, we debated whether volume sales channel
we should use the term which affects every
e-commerce as there was a possibility the word was about the technology any more,” says Carol Rue. aspect of the business, from back-office
still tainted by the dotcom bubble,” he says. “They are about providing leadership and accounting systems to customer service call
“However, the difference between today and developing the future. This is the way that centres to logistics, service and warranty and
the dotcom boom of 1999 is simply that business process and customer development beyond?’ So it makes sense for there to be a
e-commerce now works. That dot-com bubble was strategies are going. And these new developments need for people such as MBAs who have the
caused because although people could imagine need project managers, strategic thinkers and ability to handle this complexity.”
how successful e-commerce could be,
16
the technology wasn’t there.” Functional roles of_fered to MBAs in 2008 Rehabilitated
With this technological advance,
14
Something is clearly changing. It looks
e-Commerce now has the payment like the success of e-commerce
12
systems, the logistics, and the bandwidth platforms among the traditional online
in place for organizations to create a
t
10
retailers has encouraged SMEs to start
quality online experience and to be
c
en
using the term again. At the same time,
8
able to deliver on their promises, Ellings P
er
IT and technology partnering
says. “This has created a situation in
6
organizations are also ticking the
which e-commerce has gone from
4
e-commerce box (along with marketing
strength to strength. There has been and consultancy), as these choices best
double digit growth in e-commerce
2
describe the activities that their MBA
sales in the UK in the last five years so it
0
hires will be involved in. Whatever
y
t
.
wouldn’t surprize me if there was more
ther
c
e
ev
m og
-
O
lan
anuf stigma there was to the term seems at
dvisor e
A
al Mg keting
ech
ther
a
t
. P
of a demand for MBAs.”
O
./M
C
onsulting C
ommer ar
IT/T .Chain/L
F
in.- S
ales & D
ener M
S
tr
last to have vanished.
F
inanc E-
G
Ops
Sup
Source: QS TopMBA.com International Recruiter Survey 2008
22 TopMBA CAreer Guide www.topmba.com

TopMBA CAreer Guide www.topmba.com 23
MBA_SPR09_pp_001-051.indd 22 17/2/09 15:48:31
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