*DUKE IS FIRST PROGRAM TO USE NEW JERSEY STYLE
*DESIGN INSPIRED BY 2008 OLYMPIC TEAM’S UNIFORMS
“We are excited that we can tell
a compelling story about the
rich tradition of Duke Univer-
NEW THREADS
sity using graphic elements on
the back of the jersey. Duke is
a prestigious university and we
are thrilled to unveil this inno-
vation with this program.”
Eric Lautenbach
Nike Director of College Basketball
“Nike consistently looks to be
on the forefront of uniform and
shoe design. We are fortunate
to have Nike as such a strong
supporter of Duke Athletics.
Their creative and marketing
teams are unrivaled. We’re glad
they’re part of our team here at
Duke.”
Coach K
*In August, Duke Athletics and Nike reached a 10-year sponsorship agreement that
will supply all 26 Blue Devil varsity teams with uniforms, footwear, apparel and
equipment. Duke Basketball has partnered with Nike since the 1993-94 season.
March 2009 15
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