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Ticketing Profile
Riders buy tickets for the Eye on
“In order for tickets to disappear, some other form of
Malaysia (Image courtesy RefTech)
validation needs to be available to the masses,” says
Parker. “Currently cell phones are the most likely
replacement, but not all phones have a sophisticated
enough display. There will always be some form of
paper ticket but expect the numbers to reduce as
technology that can replace them progresses.”
“This could be the new generation of mobile phones
embedded with RFID technology, or national identity
cards with RFID, magnetic stripes or bar-codes on them,”
concludes Davies, “or even supermarket loyalty cards. In
the meantime paper tickets are the most cost-effective
media to provide a secure solution to the admissions
process – as well as a great souvenir for guests.”
Ticketing Top 5
interaction with the system and the merchandise. Dynamic up-sell and
customer is much quicker. “Using cross-sell capabilities throughout
this tool one of our clients is able the shopping experience help drive
Here, in no particular order, is a to manage seven sites across the increased guest spending. This easy
selection of five current ticketing globe from one office in the UK,” to use and visually attractive
applications offered by various reveals RefTech’s Andy Povey. application, seen here in use with
suppliers “Sales made in Australia are Six Flags, was awarded Best New
reported in the UK within 10 Product in the Revenue and
Overview 7 seconds.” Another advantage is Admission Control category at
OmniTicket Network will soon that there is no “offline” mode, so IAAPA in 2008.
release the latest edition of its in the event of a network failure
core “Overview” software. the customer is not
Version 7 is the first fully open, Group Scheduling inconvenienced. If connection to
distributed ticketing system that Using this new application from the remote database is lost, the
can be used by any size venue for Siriusware (above), operators can
all ticketing related applications. schedule group events on an
Operators access all their data integrated calendar. Users choose
either on-site or online, and in a prospective event and the time
real-time. Overview 7 was the group would like to take part
developed in response to the and then see the availability of the
market’s demand for global resources required. If the
distribution options and true resources are not available, the
integration of remote selling event can be changed to an
locations. Currently in use at alternate date or time. Resources
multiple venues worldwide, can be anything from a classroom
Overview can be used to to a ride or attraction, and each system can continue to operate: It
integrate services including box- resource has an associated simply stores all data until
office sales, group sales, calendar. The user can also connection is restored at which Tivoli Tickets
reservations, season pass browse individual resource point it synchronises with the Visitors to Tivoli in Copenhagen
processing, collection of client calendars to look for open spots remote database. will find a number of these self-
and marketing demographics, instead of starting with a particular service ticketing machines
automated access control, event. Resources can also be Shopland scattered across the park. The
attendance reporting, special capacity restricted. The result is a Offered by Accesso in the USA, machines now account for around
event and retail sales. dynamic calendar tool that can be Shopland seamlessly integrates one in four ticket sales. Tickets are
used to provide management of ticket sales with a venue’s website available for most of the park’s
groups, facilities and resources in to offer a comprehensive add-on rides and attractions and may be
a single, integrated and easy-to- shopping experience that may ordered in advance and collected
use interface. include pre-arrival sales of parking, from the machines on-site or
meal vouchers, tours and even purchased on the day. Each unit is
RefSync installed with a TUP992 printer
This synchronisation tool offered from Star Micronics, capable of
by RefTech in the UK allows two-colour output at a fast
operators to hold advance 150mm per second. Long paper
booking and ticket transaction rolls in a choice of two sizes are
data across multiple locations at installed using an automatic paper
the same time via the internet. As loading facility, while a “presenter”
data is not held in a central function provides increased
database accessed remotely, security and reliability.
38 FEBRUARY 2009
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