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ParkWord
February Fenruary 2009
Until very recently, when friends and
colleagues asked me how I thought the financial crisis would affect
the amusement business, I responded with cautious optimism. The
well-worn argument is that people need fun now more than ever.
Although I expected the 2008 season to be lacklustre, for a
surprising number of operators it actually turned out all right. Even
the talk at this winter’s trade shows wasn’t all doom and gloom,
even if attendances were nothing to write home about. And because
most new investments are committed until 2010 and beyond, we
won’t see any tangible affects for at least another year.
Quite a few of the suppliers in this industry are already leaner and
more efficient than before, having bounced back from despair at the
start of the decade. Let’s hope there is not now a second round of
failures. We are also seeing more firms willing to work together with
those they once viewed as rivals, a mature approach that should be
welcomed.
The ecomomic outook has now become so grim, however, I can’t
help but think things are going to catch up with this industry
somehow sometime soon. But when it comes to business at the
turnstile, there’s one thing that will affect park and attractions more
than anything else in 2009: The weather; always has, always will.
Here’s to a sunny season!
Owen Ralph - Editor
Editor Owen Ralph (+44 161 438 2934)
parkworld@btopenworld.com
North American Editor Paul Ruben (+1 585 381 1012)
parkw@rochester.rr.com
Managing Editor Stephanie Norbury
s.norbury@btconnect.com
Contributors this issue Mike Holtzman, Richard Veldhuis
Sales Manager Mark Burgess (+44 1622 699124)
parkworld@datateam.co.uk
Marketing Manager Roz Rustell (+44 1622 699128)
rrustell@datateam.co.uk
Publication Manager Paul Ryder
pryder@datateam.co.uk
Managing Director Parvez Kayani
p.kayani@datateam.co.uk
Subscriptions Karen Wright (+44 1622 699109)
parkworld@datateam.co.uk
Publisher Datateam Publishing Ltd
London Road, Maidstone,
Kent, ME16 8LY, UK
Tel: +44 1622 687031
Fax: +44 1622 757646
www.datateam.co.uk
ISSN: 1462-4796 FEBRUARY 2009
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FEBRUARY 2009
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