P52-60 embroidery passed:Layout 1 21/01/2009 12:34 Page 52
EMBROIDERY
Secret stars of the Printwear and
Promotion Exhibition
With the P&P exhibition fast
arriving, Tony Whitmore
examines some of the budding
embroidery developments making
waves at this year’s event.
M
ystery surrounds the release of Your Past developments by SWF and 'YES Ltd.' have time on the same machine establishing them as the
Embroidery Services’ latest machines, produced machines that offer massive increases in most flexible production machine on the market.
which look set to be one of the highlights production and were it not for the commitment to SWF are not the only one to push boundaries’
of this year’s Printwear and Promotion Exhibition at protection then this benefit would have been though, as DTG will also have something new at
the NEC next month. eroded away by other machine manufacturers. the show.
Both new models are from the larger range of Previously, SWF has even been known to delay At this year’s P & P two massive steps forward
Korean based manufacturer SWF’s machines such the launch of a machine because not all patents are being taken with the introduction of new inks
as 4 or 6 head variety, with one from the dual applied for had been granted in time. This
function range but further details are being closely may seem a little over the top to some but
guarded. it seems to have the desired effect
The new product in question is actually two new with this being the third SWF
models of embroidery machine from Korean based machine launch at the P and P
manufacturer SWF. Both models are from the larger exhibition.
range of machines such as 4 or 6 head variety and Many regular visitors will
we know that one is from the dual function range remember the fantastically staged
but further details are being closely guarded by the appearance of the dual function
company. machine which involved flashing lights and smoke, and the all new WIMS (White Ink Management
The reason for the secrecy is based around the well this one will be a little more subdued but no System).
fact that SWF have a firm belief and commitment to less important. Both of these items have a profound effect on
protecting its developments not only for the sake of Roy Burton, Managing Director of Your the profit generating capacity of machines and,
themselves and their distributors but also for the Embroidery Services Ltd. said “Printwear and maybe surprisingly, are not the sole preserve of the
customers worldwide. Until they have confirmed Promotion is the major show of the year and one of new machine purchase.
patents on the major parts of the development then the few large annual shows left so it is no surprise In other words they both work well and can be
the detail remains confidential. that we, and SWF, think it the place to launch new retro-applied to machines currently in use yet again
This has a major benefit for their current and machines” showing a dedication to development that deserves
future customers because it offers protection When queried about the new models Roy was to be applauded. Apart from these “additional”
against competition. quite guarded and would only say that, as with items 'YES Ltd.' is also launching a new DTG
Because the machines are so well protected then most SWF developments, customers could expect to machine, the Viper. This new model uses a conveyor
the advantage SWF users have over their see some benefits from these machines. I suppose feed system which increases the productivity of the
competition is also protected and maintained for a the only way to find out more about either or both machine. It also benefits from the latest ink feed
considerable period. of these is to make sure that you visit stand F10 at system plus many other new features. This will be
the show. the first time that this machine will have been seen
Although no longer considered as a new at a UK show so make a note in your diary.
model it is still the only one of its kind in Don’t forget that the show runs at the
the world and stands as testament to Birmingham NEC from Sunday March 1st until
SWF’s attitude regarding design and Tuesday March 3rd 2009 and, if you want to see
development. these latest developments then you should make
Most readers will already know of sure that you visit stand F10.
these machines but, for those few
who don’t, they give the user the For more information call. on 01623 863343, email
facility to embroider two different sales@yesltd.co.uk or visit www.yesltd.co.uk
products and/or patterns at the same
| 52 | February 2009 www.printwearandpromotion.co.uk
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