p5, contents FEB passed:p3, contents jan 28/01/2009 08:53 Page 3
CONTENTS
Printwear
EDITOR’S COMMENT
&promotion
THE TOTAL PROMOTIONAL PACKAGE
EDITOR
Neill Barston
It’s almost showtime...
E-mail:
nbarston@datateam.co.uk
ADVERTISEMENT MANAGER
Tony Gardner
E-mail:
tgardner@datateam.co.uk
H
aving spent the last month visiting companies and events in the business, it’s clear
there are some impressive developments heading our way this year. Many of these
new product and equipment advancements and far more besides will be revealed
at the P&P exhibition which is fast approaching.
CLASSIFIED AND
I for one will be looking forward to seeing the lid lifted at our NEC event on some
PRODUCTION
very interesting technology which should make for a fine 20th anniversary show. In this
Neale Salt
E-mail:
nsalt@datateam.co.uk
month’s magazine our focus areas include the significant t-shirt market plus plenty of
hints and tips on embroidery production and desgin with our new monthly column from
ADMINISTRATION
industry expert Tony Whitmore. There’s also some timely sales and marketing advice
Hannah James
with our Business Monitor.
E-mail:
hjames@datateam.co.uk
In this issue we also check out the merchandising potential of the motorsports
industry, which appears to be in relatively robust health in the UK largely due to a
PUBLICATION MANAGER certain young Lewis Hamilton claiming the F1 crown.
Richard Smith This month also sees a renewed focus on ethical trading as Fairtrade Fortnight takes
E-mail:
rsmith@datateam.co.uk
centre stage in the media. We investigate this multi-million pound industry and examine
new Fairtrade printwear t-shirts. Last but far from least, Paul Stephenson adds his
PUBLISHING DIRECTOR
distinctive humour with postcards from the edge. I hope you enjoy my full debut
Andrew Castle
edition!
E-mail:
acastle@datateam.co.uk
Neill Barston
nbarston@datateam.co.uk
12
30 52 64
ABC 5,536
For the period January to December 2007
ISSN 0967-2486
Published in Great Britain by:
Datateam Publishing Ltd
London Road
Maidstone, Kent FOCUS FEATURES COMPANY PROFILE
ME16 8LY
Tel: (01622) 687031
29 T-Shirts 50 RANKS
Fax: (01622) 757646
e-mail:
The T-shirt market remains a staple of the We go behind the scenes at RANKS to discover more
printwearandpromotion@datateam.co.uk
printwear market- we cast an eye over 2009’s about life in manufacturing and distributing.
finest offerings.
Printwear & Promotion is available on
Subscription priced £74.00 (UK), 52 Embroidery
£85.00 (Overseas), £99.00 (Airmail)
YES, Amaya and GSUK offer insighs into
REGULARS
embroidery machinery and how to get the best
from it.
3 Comment
64 Motorsports
5 Industry news
We examine the companies who will be taking
the chequered flag in motorsports printwear
21 Business monitor
Paul Clapham looks at the best sales strategy for
FEATURES your business and discovers the old fashioned
rule of being prepared is paramount.
14 Industry troubleshooter
Tony Whitmore goes behind the scenes to 26 Cover story: Mantis World
examine best practice in the embroidery design
Colour reproduction by
stakes.
48 Promota
Design and Media Solutions
Tel: 01622 681366 16 P&P Exhibition 2009
Exploring the potential of selling to theatres and
productions which are often seeking strong
Printwear and Promotion Exhibition seminars promotional items.
Design and origination
preview. This year our annual event celebrates its
bking@designandmediasolutions.co.uk
20th anniversary. Here's your guide to the daily
70 Postcards from the Edge
The publishers do not necessarily agree with the views
seminars.
Paul Stephenson advices us to keep optimistic for
expressed by contributors, nor do they accept any
responsibility for any errors of translation in the subject
18 Fairtrade Fortnight
2009
matter in this publication.
Suppliers have contributed towards the production costs of
Juliet Bacon looks at the latest ethical concerns
some of the editorial photographs/material in this issue. which affect the industry as Fairtrade Fortnight
approaches.
www.printwearandpromotion.co.uk February 2009 | 5 |
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