P7-14News final:p5-14 NEWSJanuary 09 21/01/2009 11:15 Page 10
INDUSTRY NEWS
Roland’s enhanced
The old magic still works
TheMagicTouch continue product innovation within the print world with as it
Desktop Engraver
expands its product offering with becoming authorised distributors of the
latest “Print & Cut” solutions offered using the new Mimaki CJV30 range.
Jim Nicol, Managing Director commented “Digital imaging is now crossing
over into many different markets; we find customers are constantly requested
to supply a wider range of products and applications. Having the ability to
offer a wider range simply ensures good loyalty and improved relationships
with customers”. The new Mimaki CJV30 range enables full colour imaging
onto a host of substrates including outdoor vehicle graphics, canvas prints,
banners, posters, back-lit display, garment transfers, labels and stickers, and
can also be used as a normal cutter/plotter.
Roland DG Corporation has "Exceptional value, the EGX-30A
announced the launch of the is extremely easy to operate, even
company's newest entry level for anyone with no engraving
desktop engraver, the EGX-30A. experience," said Toshihide Yahiro,
Based on three generations of Roland engraving solutions
EGX technology, the new EGX-30A manager. "With the EGX-30A,
is affordable,easy to use and businesses everywhere can
equipped with new advanced eliminate outsourcing for office and
features that make it ideal for factory safety signs and nameplates,
both in-house and retail as well as for personalised
environments. corporate gifts such as identification
Faster engraving speeds and tags for golf bags and luggage. It's
enhanced features enable the EGX- also a great tool for gift and
30A to create a wide range of apparel shops looking to add value
custom products, including to their product lines. With the
engraved badges, nameplates, gifts EGX-30A, almost anything can be
and awards. When paired with R- personalised, such as gifts,
WearStudio, Roland's optional accessories, plaques and awards,
rhinestone design software, the and rhinestone-studded T-shirts can Jim added “having established the benefits of using laser printer technology
EGX-30A can also be used to be created easily and quickly - all for a multiple of products and uses, the new Mimaki emulates the exact same
produce engraved templates for on demand, with professional concept and benefits, just in new market sectors.”
custom rhinestone-studded T-shirts results." TheMagicTouch have over 18 years experience covering all technical aspects
and gifts. www.rolanddg.co.uk of image transfer technology giving customers clear and precise options to this
ever changing market. The company have a schedule of open house and trade
show events planned throughout 2009 where all new products and
From tiny acorns big ideas
applications will be featured.
grow
2009 also has the arrival of new toner-based A4 and A3 colour laser printers
with enhanced firmware and drivers enabling full compatibility with all transfer
The UK launch of Katshu’s innovative BabyTree takes place at the applications. The new generation toner technology gives transfer durability
Promotional Marketing Exhibition, 24 to 26 March 2009. BabyTree is a and print quality that is truly outstanding. The printers can also be used for
miniature plant housed in a transparent recyclable capsule. Less than 5cm normal “everyday business” plain paper printing, giving up to 22 colour copies
long and 2cm diameter, the capsule holds the BabyTree for approximately six per minute and are now available for just a few hundred pounds.
months before it is moved to a larger pot. In addition to the above, further new colours of MagiCut Flex for use in
Katshu’s CEO, David Biais, said: “Each BabyTree can be customised traditional plotters and cutters arrive, increasing the range to over 150
through its packaging and design and can be imprinted with a promotional different colour and effect options. The company expect to be busy with the
message, a company descriptor, logo or even contact details. BabyTree has introduction of new and innovative personalised packaging products, binder
been well received in France and Japan where we launched it two years ago and cover printing and a new version of the award winning WoW full colour
and the time is now right to move into new markets.” transfer for application of any design on any fabric or textile regardless of
Managing director of the exhibition organiser Volume Exhibitions, Simon colour, all again with the advantage of a minimum order of one!
Tilley, said: “BabyTree is exactly the new, innovative and exciting type of Garment decorators need to consider TheMagicTouch as a “Pro-Active Sales
promotional merchandise that will attract the attention of visitors and Tool” enabling personalised samples to be given evaluation by existing and
customers alike. Being located in London, during the springtime, when many prospective clients. Experience shows that qualified target marketing of
new budgets are being released, makes it an essential event for those personalised items followed-up with a phone call/email results in a high
involved in the business of building and promoting brands. Visitors will have conversion rate. This format of regular contact with existing clients is very
the opportunity to experience not only the best of Britain but also the best of rewarding and assists in building better customer profile and enables their full
what Europe has on offer too.” potential to be realised.
www.promotionalmarketingexhibition.co.uk
For more information see www.themagictouch.co.uk
| 10 | February 2009 www.printwearandpromotion.co.uk
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