p29-42 T shirts passed:Layout 1 21/01/2009 11:38 Page 32
FOCUS ON: T-SHIRTS
FINDEN+HALES
FRUIT OF THE LOOM
A winning team
Ripe with ideas
With nearly 30 years experience in the t-shirt
T-shirts have always been a simple yet highly business, Fruit of the Loom’s strong reputation
effective way to display or advertise your precdeeds it. The company now manufactures 1.6
company team name or club million T-shirts every week for its European market
logo and the and has plenty to offer in 2009. Its new product
Finden+Hales range launches for 2009 are dominated by fresh
for 2009 features interpretations of the humble T.
some fantastic The company has introduced no fewer than six
teamwear t-shirts. new T-shirt products, and now offers no fewer than
Perfectly co- 25 distinct T-shirt styles across its Men, Women and
ordinated for men, Children’s ranges.
women and kids. The new T-shirts reflect the latest trends within
The Finden+Hales this most important sector of the imprint market.
Panel T (LV202) is This is especially true of the men’s Long Sleeve
100% cotton single Hooded T. A fashion-inspired garment, it takes the
Lightweight T
jersey, which makes it popular hooded sweatshirt design and reinvents it
lightweight and in a lighter weight (160 gm/m2) 100% cotton respond to the current retail trend towards lighter
extremely jersey fabric base. The shirt features a self-fabric weight T-shirt fabrics. They are made in 100%
comfortable. Available hood finished with a subtle cross over at the front, cotton sheer fabric, (125 / 135 gm/m2) and are
in 4 bold colourways, has a taped neckline for comfort, and can even be styled with lower necklines – again, in keeping with
this t-shirt is a great
LV203 KIDS PANEL T
tumble dried. current consumer tastes. Both Ts are available in
canvas for Alison McKenzie, Brand Director, explains how Black, Deep Navy, Light Pink, Sky Blue, and White –
your team logo, club name the new T-shirt came about. She comments: “The and in sizes XS to XL.
or company Long Sleeve Hooded T was launched in response to Fruit of the Loom’s established T-shirt styles cater
motto. customers’ requests for a fashionable T-shirt style for all requirements – from fashionable fitted styles,
New with which to target the rock and pop market. The such as the Slim-Fit T and Lady-Fit Strap T, to
for 2009, design originated in retail and there are few similar heavyweight workwear stalwart, the Super Premium
Finden+Hales have products available to the imprint industry at this T (in long and short sleeves). The Screen Stars
introduced a t-shirt, time. It lends itself well to layering and offers lots of Original Full-Cut T offers an increasingly appealing
which is perfectly suited decoration potential: as well as chest and back budget-friendly option, while the Valueweight T (for
for the younger members prints, you can print along the sleeves and even men, women, children and toddlers as young as
of your team or club. The print on to the hood. These more unusual print one year of age) remains Europe’s number one T-
Finden+Hales Kids Panel locations are already popular with music customers shirt choice for volume promotions. Indeed, the
T (LV203) is available in and pave the way to profitable multiple print Lady-Fit Valueweight T has recorded the largest
two colourways, which orders.” percentage increase in sales across the entire Fruit
match the T-shirt for The Long Sleeve Hooded T, which has also of the Loom collection in 2008.
adults and the Kids Panel generated a positive response amongst buyers in
LV202 PANEL T
T is made from the same the tourism and licensing sectors, plus designers for For further details of the Fruit of the Loom T-shirt
high quality 100% cotton private collections, is available in Black, Deep Navy, collection 2009, see (www.fruitoftheloom.eu), or
single jersey. Available from ages 5-6 all the Heather Grey, Light Graphite, and White. Sizes range contact Customer Services: +44 (0)1952 682900. E-
way up to ages 13-14. from S to XXL. mail:
cust_enquiry@ftlte.fruit.com.
Also new for 2009 is the Finden+Hales Fruit of the Loom has also launched three new
Shoulder Panel T (LV204), which is available in Organic T-shirts this year. Once again, the new
3 colourways which co-ordinate products respond to customers’ demands, and also
perfectly with the rest of our serve to underline Fruit of the Loom’s proactive
range. This 100%cotton single approach to tackling environmental issues.
jersey t-shirt keeps it simple The men’s Organic Cotton T (in sizes S to XXL),
whilst looking great. Lady-Fit Organic Cotton T (XS to XL), and Children’s
Organic Cotton T (3-4 years to 14-15 years) use
To order a free copy of the 100% organic cotton, (140 gm/m2). Every batch of
2009 brochure, visit our yarn is certified by the Control Union to the Global
website: Organic Textiles Standard (GOTS). The shirts feature
www.findenandhales.com an attractive printed neck label, and showroom
LV204 PANEL T
swing tickets printed on recycled card are available
to customers wishing to promote these new
environmentally friendly alternatives.
The other two new additions – the Lady-Fit Fruit Kids T
Lightweight T and Lady-Fit Lightweight Hooded T –
| 32 | February 2009
www.printwearandpromotion.co.uk
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