p29-42 T shirts passed:Layout 1 21/01/2009 11:34 Page 29
FOCUS ON: T-SHIRTS
Focus on:
T-shirts
There seems no stopping the popularity of the t-shirt as one of the
most enduring items of clothing in the printwear world. We
caught up with Gordon Glenister, Director General of the
British Promotional Merchandise Association to get his take on
the 2009 market.
“T
he T-shirt market is one that is clothing ranges styled for women which
growing in the promotional sector as demonstrate a fine level of detail being
digital printing technologies become put into many shirt-designs by
more sophisticated and in turn, lead to a wider companies such as Fruit of the Loom,
range of design opportunities,” explains Gordon. Skinnifit and US Basic.
It’s clearly expanding in its scope as T-shirts are Not only are shirts more stylish than
being used in a more engaging way as companies ever, there are also those specialising
use the garments to communicate promotional in the more practical end of the
messages to customers, clients and staff. You may workwear market which also a
have noticed this at some supermarkets and petrol represents a growing area of
stations where staff wear a T-shirt which details business.
the outlet’s latest sales offer. One such firm is RTY , which has
I believe the T-shirt market as a whole will a design which in either fluorescent
continue to grow this year due to the versatility it yellow or orange and with reflective
offers as a promotional material. The freedom that striping conforms to the EN471
women only PC
comes with being able to personalise a T-shirt with standard. They form the inner layer
ultra-pink B&C
a particular message due to the sophisticated of the comprehensive RTY Safety
printing technologies now available, means they Clothing layering system.
may be more widely used as a marketing tool. RTY Enhanced Visibility is aimed at the
That said, premium ranges of T-shirts may not market where wearers want to stand out from the
flourish as much as the budget and mid-range crowd but don’t want to wear EN standard
counterparts due to the current economic climate. conforming designs. They are great for extrovert
T-shirts definitely work as recreational use or if you want to know
an outlet for communicating a where your staff are in a mass of
particular message, it’s just a people. The EV081 T shirt is now in
matter of getting the right four colours including the recently
personal touch and utilising introduced Enhanced Red and Enhanced
the printing technologies Green.
available.”
Underlining the BPMA RTY is only available from;
director’s optimism in this Pencarrie; 0800 252 248 or see
sector, there are now more
www.engineeredclothing.com
styles and designs to choose
from than ever before. For
2009, expect plenty of
EV081 T
www.printwearandpromotion.co.uk February 2009 | 29 |
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