TaylorMade introduces PGA Tour favorite M1 driver O
ver the last couple of years, TaylorMade has come under fire for what many saw as a hyper-accelerated
product launch cycle. A near- continuous parade of new products accompanied by the obligatory marketing hype had consumers confused and retailers begging for mercy. Credit to TaylorMade and new
president David Abeles. They’ve heard the complaints and have vowed to launch new equipment only when it is noticeably better than what’s already out on the market. The company puts that pledge to the test with the recent introduction of the M1 line. Grabbing most of the headlines
is the M1 driver, which became the most played driver on the PGA and European Tours the week it became available. It features a combination titanium and carbon
composite crown—a first for TaylorMade—which saves the weight necessary for a dual-track adjustable weight system. One track enables golfers to move a 15-gram weight from heel to toe, allowing adjustment of draw or fade bias by up to 25 yards. A 10- gram weight moved from front to back allows you up to 300 rpm of backspin and 0.8 degree of launch angle adjustability. Add to the package a 12-position loft sleeve that provides up to 4 degrees of loft flexibility and you have what TaylorMade calls its “most fittable driver ever,” allowing golfers of all abilities to optimize their launch conditions for longer, straighter drives. A full slate of fairway woods and Rescue clubs completes the M1 family. The M1 driver retails for $499.
For additional information, visit
taylormadegolf.com.
L
ike the sound of the M1 driver? You can have it custom built and made to your specifications at the Poppy Hills driving range.
The TaylorMade Tuned Performance
Studio offers a PGA Tour Truck-level experi- ence, where you can watch your clubs built on the spot. You can even try out your newly built clubs at Poppy Hills before buying them. Golfers can try all TaylorMade equip-
ment, including exclusive products only sold at the Studio. Fitting appointments are available
seven days a week. Call (831) 622-8239 to reserve your time. All NCGA members enjoy the $100
custom fitting experience free, and receive a 20% discount on any equip- ment purchased.
FALL 2015 /
NCGA.ORG / 69
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76