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because it’s immediate and it’s unfiltered,” said Rogan on his podcast. “The gatekeepers are gone.


You don’t need some suit in New York to tell you what’s OK to say anymore.”


LOSING


It has reached a point where you must look at all that and ask yourself, how can you believe anything these individuals are saying?”


CREDIBILITY


In response, Big Media has at- tempted countless pivots, from ongoing rebranding to embrac- ing new platforms like stream- ing and podcasts. In most cases, their efforts have been futile. Washington Post owner Jeff


Bezos highlighted the need for change by expressing concern about the paper’s loss of cred- ibility and urging it to refocus on individual freedom in an email to staff that he made public. “There was a time when a


newspaper, especially one that was a local monopoly, might have seen it as a service to bring to the reader’s doorstep every morning a broad-based opinion section that sought to cover all views,” he wrote. “Today, the in- ternet does that job.” Rep. James Comer, R-Ky.,


told Newsmax that the reason traditional media no longer resonates with the public isn’t because of the platform, but be- cause of the product itself. “What we have witnessed


over the past several years goes far beyond bias. The legacy me- dia has been consistently wrong on nearly every major story since Trump took office, from the Trump- Russian collu- sion to COVID to the Hunter Biden laptop to the president’s


62 NEWSMAX | MAY 2025


mental state, and on and on,” the chairman of the House Over- sight Committee explained. “It has reached a point


where you must look at all that and ask yourself, how can you believe anything these individ- uals are saying?” Comer asserts that legacy me-


dia’s efforts to capitalize on the new media wave will consistent- ly fail, regardless of how many different methods they employ to “change the packaging.” “You see a lot of these main-


stream media networks, like CNN, keep trying to rebrand themselves, but no matter what they switch around on the out- side, underneath they remain left-wing activists. “They have come to believe


that their role is to indoctrinate their listeners with their left- wing ideology instead of report- ing the news — and you can’t re- brand that away.” Comer suggests that the fu-


ture for legacy media outlets looks increasingly bleak and is likely to lead to industry-wide extinction. “They’ve lost the confidence


and trust of the American peo- ple,” said Comer. “They are com- peting with too many sources for information now. No one is paying too much attention to the mainstream media anymore. They have broken that trust; once that comes out of the tube, there is no putting it back in.” Comer credits Trump with highlighting Big Media’s vulner- abilities and taking advantage of


emerging alternatives. “He has discredited the main-


stream media, and they need- ed discrediting because they stopped reporting news and be- came a propaganda wing of the Democratic Party. “Donald Trump was the straw


that broke the camel’s back. And boy, he broke them so hard they are never coming back.”


VITAL


— Rep. James Comer, R-Ky.


CURRENCY


Big Media isn’t dead in the literal sense — NBC News won’t shut down tomorrow, and The New York Times will continue to pub- lish newspapers. However, its cultural and


political dominance has, for all practical purposes, come to an end. Once the autopsy is com- pleted, its death won’t be attrib- uted to any single person, not even Trump or the new informa- tion platforms. The primary cause will re-


veal death by countless self- inflicted wounds. As the future media ecosys-


tem continues to evolve, the most vital currency will not be the structure of the platform or the financial largesse of its funders, but rather its authenticity, inde- pendence, and commitment to the truth, according to longtime conservative host Savage. Quoting English poet John


Burroughs, Savage says: “When you bait the hook with your heart, the fish always bite.”


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