FINANCIAL TIMES:
‘ Newsmax Business Credible’
B
ig media doesn’t like Newsmax’s IPO success that shook Wall Street in late
March, but Britain’s respected Financial Times (FT) does. The week of Newsmax’s New York Stock
Exchange debut, the FT headlined: “Meet Newsmax, a Trump-Adjacent Business with Credible Prospects.”
The paper claimed that even if cable
was declining Newsmax could “generate a lot of cash” from advertising and subscriptions. The FT also chided other media for criticizing Newsmax’s market rise. “But do not discount the network’s influence in right-wing circles and the resulting opportunity to build a meaningful business over time,” it warned. The paper also noted that Newsmax
shows “stack up well against Fox News,” but the big difference is that “Newsmax has barely made a start on monetizing its subscribers.” This means Newsmax has the ability to significantly grow its cable license fees in the years ahead. “Expect Newsmax to begin charging
distributors a sum that is more in line with its own ratings and that of the peers it is already challenging in viewership figures,” the FT predicted. “Newsmax is building a streaming platform too, which has a subscription tier that charges $4.99 each month.” The FT sees Newsmax’s rise paralleling
that of President Donald Trump’s, whose own prospects have long been discounted by the major media. But the FT sees Newsmax as “one of the most interesting entrepreneurial bets of the Trump era.” The secret of its success? “Billionaire
founder Christopher Ruddy is simply wagering that even a dying industry can support a new entrant, if it produces content people want,” the FT stated.
Newsmax Audience Up 50% N
ewsmax’s total audience grew by an eye-popping 50% in the
first quarter of this year, according to Nielsen ratings service. Newsmax had 33.6 million total
viewers compared to 22.4 million in the first quarter of 2024. First-quarter ratings this year also
saw a healthy 15% increase from the fourth quarter of last year when 29.3 million viewers tuned in. “We are clearly bucking the trend
of cable news and overall cable viewership as viewers clearly like the product Newsmax is offering,” Jason Villar, vice president of media and market research at Newsmax, said.
10 15 20 25 30 35
0 5
22.4M
33.6M
2024
2024
Media Praises ‘Roaring Market Debut’
B
loomberg, the media giant that provides
financial professionals around the world with real-time data, news, and analytics, called Newsmax’s debut on the New York Stock Exchange the best opening day for a stock in more than three years. It credited individual
investors, not institutional players, for the stock’s success.
The Wall Street Journal described it as a “roaring market debut.”
Forbes noted that after its first day trading, Newsmax “was more valuable than the media companies Tegna and Sinclair combined, which together
own nearly 250 local television stations.” Fast Company reported that Newsmax’s business model “may be primed for the current shift in viewing habits” as it focuses on both the legacy cable world and the emerging streaming one.
The Economic Times wrote: “Newsmax has grabbed Wall Street’s attention, surging more than 500% after its market debut in just a few hours of trading.”
Deadline, the Hollywood news site, saw a political connection, saying Newsmax’s trading “price explosion” was fueled by “individual and retail
investors looking to buy into [President Donald] Trump’s second term.” Business Insider also noted Trump’s rise as a help, writing that Newsmax’s “popularity has risen steadily since the 2024 election.”
Investing.com stated: “Buoyed by the election of U.S. President Donald Trump, Newsmax has ascended to the fourth highest-rated cable news channel in the United States, trailing just behind CNN.”
Variety, the Hollywood trade magazine, summed up the day: “Enthusiasm for the stock may be an indicator of the fortunes of conservative media outlets.”
FORWARD-LOOKING STATEMENTS: This communication contains forward-looking statements. The Company bases these forward-looking statements on its expectations and projections about future events, which it derives from the information currently available to it. Such forward-looking statements relate to future events or its future performance, including: its financial performance and projections; growth in its revenue and earnings; and the Company’s business prospects and opportunities. You can identify forward-looking statements by those that are not historical in nature, particularly those that use terminology such as “may,” “should,” “expects,” “anticipates,” “contemplates,” “estimates,” “believes,” “plans,” “projected,” “predicts,” “potential,” or “hopes” or the negative of these or similar terms. In evaluating these forward-looking statements, you should consider various factors, including: the Company’s ability to change its direction; its ability to keep pace with new technology and changing market needs; and the competitive environment of its business. These and other factors may cause the Company’s actual results to differ materially from any forward-looking statement. Forward-looking statements are only predictions. The forward-looking events discussed in this communication may not occur, and actual events and results may differ materially and are subject to risks, uncertainties and assumptions about the Company, including among others, risks and uncertainties described in our most recent Annual Report on Form 10-K. The Company is not obligated to publicly update or revise any forward-looking statement.
MAY 2025 | NEWSMAX 25
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