The elderly woman then
turned, shuffl ed back to the pro- duce aisle, and put one of the apples back. “She came back up gently to
the cash register,” Trump said, “and she paid for two apples in- stead of three.” After a pause, he boomed,
“That should not be happening in our country! That should not be happening here; it’s not going to happen here! It’s going to be a much diff erent place.” As that story suggests, the
president-elect’s advisers believe the key to fulfi lling his pledge to lower prices begins with a man- tra he uttered time and again on the campaign trail.
They are words Bill Gates,
Greta Thunberg, and climate ac- tivists everywhere surely despise: “Drill, baby, drill!” To reproduce his fi rst-term
success in turbocharging the economy without igniting infl a- tion, Trump must once again al- low energy production to soar to new, historic heights. As always, Trump’s critics
doubt it will work. They point out that the United States cur-
rently is pumping out energy at record levels, suggesting the low- hanging economic fruit already has been plucked. The president-elect and his
team of supply-side-focused economists disagree. With the right policies, they believe they can slash the cost of energy by as much as half. “I will set a national goal of en-
suring that America has the No. 1 lowest cost of energy of any indus-
The president and his team of supply- side focused economists believe with the right policies they can slash the cost of energy by as much as half.
Podcaster Joe Rogan’s sit- Legacy Media the Big Loser I
magine if the TV networks all spent an entire
election cycle bashing one candidate who won by an overwhelming margin? That’s pretty much what happened in November. After reviewing over
1,000 minutes of network news coverage, the Media Research Center found 87% of it was critical of Donald Trump. Coverage of Kamala Harris, conversely, was 78% positive. Yet Trump emerged
52 NEWSMAX | JANUARY 2025
the victor. Dan Turrentine, cohost of
2Way’s The Morning Meeting, suggests mainstream media may be running out of gas. “People are voting with their feet in that the viewership and subscription rates are declining for all of the legacy media, whether it’s on TV or in print,” said Turrentine. “And you are seeing the rise of alternative platforms.”
Among the growing signs
that the power of traditional media is fading: The Trump campaign
spent less money, but was able to bypass gatekeepers by reaching voters on X, Truth Social, TikTok, and podcasts. Studies show social media use has tripled over the past two decades. Within days of the
election, MSNBC’s average audience dropped from 1.1 million viewers to 736,000.
down with Trump was viewed by more than 45 million, and another 25 million listened in on Spotify. The combined audience for CBS, ABC, and NBC is about 19 million. The Harris campaign’s
decision to spurn Rogan was seen as a major blunder. As Trump senior adviser Cory Lewandowski told Newsmax TV, “[Harris] refused to go on Joe Rogan. She had the opportunity to, but she was afraid to.”
As Elon Musk told his 200
million followers via a post- election message on X: “You are the media now.” — D.A.P.
MACDONALDS/ DOUG MILLS-POOL/GETTY IMAGES / UFC/CHRIS UNGER/ZUFFA LLC
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