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my distributors, mainly the European ones, but now we see a lot of the Asian partners in attendance there. We also have meetings or dinners with some strategic partners, [which are], again, not happening. And sometimes we have used Stuttgart [to] visit some of our Bavarian customers or [those] in other European areas.’ For others, the show is closer to home,


but this doesn’t detract from its importance as an international meeting point. Miriam Schreiber, responsible for marketing and PR at German firm Vision Components, said that many of the company’s long-term customers and partners use Vision Stuttgart to meet its staff. Eva Tischendorf, group leader for


communications at Basler, added that the firm will miss the valuable feedback staff receive from direct contact with customers and business partners. ‘Digital alternatives cannot fully compensate for this,’ she said.


www.imveurope.com | @imveurope IMVE_59x258_sill optics_vision yearbook 20.indd 1 25.08.2020 14:07:15


‘I would not say it is a new beginning, but it is going to be a great opportunity to explore modern ways of communicating’


Launch point for new products Many firms gear key product releases for launch at the trade fair. One of the reasons the organisers took the decision to move the show to a biennial format in 2013, rather than annually, is because of product development cycles – the organisers felt there wasn’t enough new technology made over the course of a year to justify an annual trade fair. Now, however, in the current climate, the concept of timing a major product g


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 CCD LENSES  ASPHERES  F-THETA LENSES  BEAM EXPANDERS  LENS SYSTEMS  TRAPPED ION


Sill Optics GmbH & Co. KG Johann-Höllfritsch-Str. 13 D-90530 Wendelstein


T. +49 9129 9023-0  info@silloptics.de WWW.SILLOPTICS.DE


Messe Stuttgart


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