China
East meets west
@imveurope
www.imveurope.com
Shenzhen
Following the 20th China International Optoelectronic Exposition (CIOE), secretary general Eric Yang (leſt), and Derek Deng, international marketing executive, comment on connecting European and Chinese firms
Over the last five years, how have visitor numbers from Europe to CIOE changed? Eric: In CIOE’s case, European visitors have been increasing over the past five years, growing at around 10 per cent each year. Especially aſter China announced its Made in China 2025 national policy, we noticed more European visitors and companies from countries like the UK, France, Germany and so on, which excel in optoelectronics techniques. It has been very interesting to see that in
the last two-to-three years, there have been more visitors from a wider range of European
countries than before. More visitors from Belgium, Te Netherlands, Czech Republic, Poland, Belarus and Russia, for example, visited the event. Tese are countries from the ‘Belt and Road’ initiative, a development strategy proposed by the Chinese government to increase collaboration between Eurasian countries. So, I think national policies have helped to
connect us again. Five years ago we only had a Germany Pavilion. Now we also have pavilions for Denmark, Te Netherlands and Russia. Every year, more European companies ask to show their products. So we think European
24 Imaging and Machine Vision Europe • Yearbook 2018/2019
companies are becoming more interested in the Chinese market. Te CIOE 2017 post-show reports showed
that 77 per cent of European visitors were coming to look for products, but also that about 42 per cent were looking for market information or agencies at our event. Tese 42 per cent may have been preparing
their market strategies for entering the Chinese market very soon. Derek: Most of the European visitors were interested in our optical communications and precision optics event. And there were more requests from European
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