Investment
@imveurope
www.imveurope.com
Selling yourself
Géraldine Andrieux Gustin, founder and CEO of business accelerator Blumorpho, gives her four tips to attract investment
A
ſter developing new technology and founding a very promising company, the next step is to look for private
investment to support the operation. However, sometimes the journey to attract private investors can be longer, more challenging, and more difficult than expected. Here are four important tips to make private investors fall in love with your company, build long-term relationships to support growth, and generate value.
Tip one: Put yourself in the shoes of a private investor To attract investment, firstly it’s important to understand an investor’s strategy and its own challenges – there has to be a good match. Like a product has to find its market, a company has to find its investor. Te match is key to avoid losing time in the fundraising process and more
importantly to build a long-term relationship and make a success of the company. First, contact private investors active in the
fields your firm operates in to ease the process. In any case, private investors do understand technology, from the fundamentals to exploitation; do not underestimate an investor’s ability to assess a solution, whether that’s early stage development or its market potential. If you feel an investor doesn’t understand
what you do, then ask yourself the right questions. Private investors do understand your technology, but they may not be convinced either by your differentiation or by your business model to exploit the solution. Tey do understand what you do, but they may not perceive the value of your solution. So change the focus. Do not concentrate on what you do and how you do it; focus on what your solution
18 Imaging and Machine Vision Europe • Yearbook 2018/2019
will bring to companies in order to make them pay for it. Putting yourself in the shoes of a private
investor also means considering that private investors belong to investment teams. Te job of a private investor can be summarised as generating return on investment – in a limited period of time. Private investors report to their lead partners investing in the funds and looking for profitability. Teir results are assessed at the fund level. Te decision to invest in a company does not
only rely on the investor you meet with, but also on the fund investment team. Te investor has to persuade its team of the value potential of the company and on the attractiveness of an investment. Your investor contact will be your champion, the one promoting your company among other potential investments under discussion at the private investment fund level. To increase your chance of success, provide the private investor with all the relevant information they need. Te investment decision will not be limited
to the technology’s potential; the technology could be great, but it won’t be enough. Investors invest in a company that demonstrates its ability to become the leader in its market.
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