ECO REPORT FREIGHTING
Making sense of sustainable freight
It is only a matter of time before sustainable freight plays a part in which brands shoppers choose to buy or not. So, which areas are making headway in eco-conscious cargo?
O n the face of it, it’s pretty
straightforward to notice if a beauty brand is putting sustainability at the fore – generally, they like to shout
about it. ‘We only use palm oil that is responsibly- sourced’, one might say. ‘Our supply chain is completely transparent’, others caterwaul. More obvious signs of a conscious beauty brand on-shelf would be a reduction in single-use plastic, refillable technology, a waterless product, or packaging that is actually biodegradable. But behind the marketing, there’s another supply chain cog in play that consumers – and potentially brand owners – have little idea on how to ‘green up’. Freight. In 2015, the International Transport Forum noted that the movement of cargo around the world makes up more than 7% of the world’s CO2 emissions.
The Organisation for Economic Co-operation and Development also predicted that trade- related freight transport emissions would increase four-fold by 2050, contributing to 8,132 metric tonnes of carbon dioxide in the atmosphere by the same year – that’s the weight of 600 ship anchors.
“Cosmetic retailers or shippers, or even customers, need to start to think about what mode of transport is involved in getting their products from A to B,” Charles Haine,
38 December 2020 ECOREPORT
Environment Maritime Sector Lead and Technical Director at WSP, tells Cosmetics Business. “Companies want to be good corporate citizens now; everyone’s talking about greener and cleaner and electric provision so that air quality is better and that there is some cooperation between different parties in the supply chain.”
FREIGHT FOR THE FUTURE
Weleda’s Managing Director notes that sustainable delivery of product is “really tricky” for brands to get right
At present, methods of moving goods around the world do not stretch far beyond how customers go on holiday. For decades, companies were limited to ship, road and rail transport, or a quintessentially English canal if they weren’t in a hurry. But the last century gave freight flight with the invention of the aeroplane.
Despite its fast method of getting from A to B, air travel is a furious carbon burner. A journey from London to New York will emit around 0.67 tonnes of carbon dioxide per passenger, according to the International Civil Aviation Organization.
As a result, maritime transport has been adopted by roughly 90% of companies globally. But even this age-old mode presents its problems. Ships run on huge quantities of low-grade fossil fuel made from distilling oil, which has been described as the ‘dirtiest’ fuel money can buy, even though its CO2 per tonne.
output is down on air travel
cosmeticsbusiness.com
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