EDITORIAL
December 2020
December 2020
cosmeticsbusiness.com
The growing trend for scalp care
STRONG ROOTS
Regulating
hand sanitiser Saving the sector from opportunists
Breaking down
‘biodegradable’ How eco-friendly is your packaging?
& COVID-19 When will the market take off again?
DUTY FREE
cosmeticsbusiness.com
Party food beauty Dessert and candy textures add fun to personal care Acting Editor Julia Wray
Contributors Sarah Parsons Becky Bargh
Subeditor/Contributor Austyn King Head of Marketing Jemma Stanworth Art Editor Sibylla Duffy Print & Digital Production Editor Charlotte Alldis Head of Print & Digital Production Ross Murdoch Editorial Scientific Advisor John Woodruff
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Why I’m all for 2020’s ‘cartoon’ Christmas
What do Kylie Cosmetics, Ciaté London, Mad Beauty and Estée Lauder have in common this holiday season? Answer: they are all channelling the magic of our favourite childhood figures for their 2020 gifting concepts.
Cosmetics Business magazine ISSN 2634-8586 (Print) is published monthly by HPCi Media Limited, Natraj Building, The Tanneries, 55 Bermondsey Street, London, SE1 3XG, UK. Material may be reproduced only by prior arrangement and with due acknowledgement to Cosmetics Business magazine.
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The youngest Jenner entrepreneur last month announced the launch of a festive make-up collection inspired by Dr Seuss character the Grinch, while Ciaté London and Mad Beauty launched ranges inspired by two of entertainment’s greatest divas: Miss Piggy (of The Muppet Show fame) and Disney’s Minnie Mouse, respectively. The house of mouse also made an appearance at Estée Lauder, whose iconic collectable, limited edition compacts are Disney princess-themed this year. And it’s not just cartoons. Childhood toys and franchises including Barbie and Harry Potter are also getting the beauty brand treatment. While make-up labels collaborating with animated favourites is not unique to Christmas 2020 – Ciaté London launched a line dedicated to Who Framed Roger Rabbit siren Jessica Rabbit at the start of last year, for example – the ubiquity of this trend has raised some eyebrows, with renowned journalist Claire Coleman suggesting beauty brands were ‘infantilising’ grown women with such wares. And Coleman is not wrong: it is infantilising. However, it would be foolish of brands to underestimate the power nostalgia can have in a crisis. Consumers have been getting misty-eyed about 1990’s culture and fashion for a while now – even those too young to remember the decade! And that was all before Covid-19 made us cling harder than ever to the remembrance of ‘good times’, something that is especially potent as we head into a holiday season without the surety that we’ll get to see our loved ones. So, if a bejewelled compact of Flounder from The Little Mermaid can add a little childhood magic into someone’s Christmas at the end of a rough year, I’m not one to judge!
Julia Wray, Acting Editor COSMETICS BUSINESS
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