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FEATURE TR Global Events


Technology partnership creates innovative events service


T e pandemic has accelerated the demand for digital events and the boom in Zoom. But with the end of the lockdown in sight, physical events are set to return soon. So, what will be the future shape of events and conferences in 2021 and beyond? Two well-established companies think they have the answer with


plans for hybrid events. TR Global Events delivered differing styles of live events pre-


pandemic, ranging from corporate summer and Christmas parties, conferences, awards ceremonies, business exhibitions and trade shows to name a few. T e events landscape has changed and the need to embrace technology is more prevalent now than it ever was before. TR Global Events has developed a strategic partnership with Milton


Keynes-based video services company T e Video News Factory Ltd. TVNF has been involved in streaming events and conferences since 2015, working for a diverse range of major brands from Farmers Weekly to Miss England. During the pandemic TVNF provided a lifeline for


8 ALL THINGS BUSINESS


companies by operating live streaming and pay- per-view virtual events and conferences from its COVID-safe TV studio. Tony Murdock has joined TVNF as Associate


Director for Events and will be integrating TVNF services with the gradual re-introduction of live events and conferences, adding TVNF digital broadcasting services to extend the reach and value of live with the power to fully engage with national and international audiences. Tony said: “With the events world the way it is now, we need to embrace the technology that has been forced upon us. Live events will return, but the need for live and virtual to work hand in hand is evident now more than ever. “With the use of technology, an event audience


and exposure can increase to a global scale and to that end, we are delighted to welcome the expertise of JP Allard and his team from TVFN to deliver the new norm in events. JP joins TRG as Associate Director of Digital Services and this new


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