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FEATURE Greensand Country


Festival time in a green oasis


T is year’s Greensand Country Festival, supported by Mulberry Homes, is back for 2021 after being postponed last year due to the pandemic. T e festival is a great opportunity to showcase the Greensand Country and it also allows businesses who are charter members to join in with the celebrations. Greensand Country is a beautiful and loved landscape. It is defi ned


by the Greensand Ridge, a band of higher ground stretching from Leighton Buzzard to Gamlingay, which rises out of the surrounding vales to create a locally unique environment. Greensand Country contains all of Bedfordshire’s remaining heathland, more than half of its woodland and more historic parkland than any other place in England. If you are a business owner in Greensand Country, there are lots of


resources that you can use within your own marketing, free of charge, to help you draw upon the special qualities of the area, to promote your services and engage with customers. In doing so, your business or organisation can become more competitive, more attractive and better connected with local networks. Sign up via the website to get access to the online toolkit which


is packed full of free content, an image library, and ideas for how to improve your marketing; your customer relations and visitor welcome; and enhance your customer’s enjoyment of the landscape. Charter members will also receive support from the Greensand Community to promote events via the website and social media, and perhaps become an integral part of the Festival celebrations next year. Greensand Country is delighted that 76 businesses have signed up to the Business Charter in the last few weeks, including cafes, pubs and


14 ALL THINGS BUSINESS


accommodation businesses including T e Lounge at Flitwick, the Wooden Hill Coff ee Company Ltd and many more. After a year off , the Greensand Country Festival


is determined to come back with a bang, and it has certainly achieved that. T ere is a fantastic line-up of activities throughout the month of May for all age groups and interests. Events at the Festival range from vintage air


displays to sound bathing in the Swiss Garden. For those not familiar with sound bathing, it involves meditating to the sounds of Tibetan bowls - a very relaxing experience. T ere are of tours of the many historic gardens


in the Greensand Country as well as guided walks with experts so visitors can learn about the wildlife, history, geology, heritage and rich culture of the area. Young families can enjoy a picnic in the park, while teenagers can go out with the Wildlife Trust youth rangers. T e Invertebrate Day on May 29 is a wonderful opportunity for families to fi nd out what creatures live on the Flitwick Moor – ideal for any young explorer. To further bring the Greensand Country to


life, fi ve artists have been commissioned to help celebrate, while there will also be a film, three theatre shows, and two ‘zines’ created by an illustrator detailing the rich history of some of the parklands. In addition, an artist who makes projects


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