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Bower HR


Valuing employees offers a


Serena Bower Proprietor Bower HR


winning edge


No company wants employment disputes or disciplinary procedures, and an HR expert is invaluable in resolving problems legally, quickly and effi ciently – but what about using that expert advice to take all possible steps by preventing problems arising in the fi rst place? Bower HR, based in Luton, has recently turned the spotlight on


proactive measures to employment issues, encouraging businesses to implement an Employee Value Proposition (EVP), working with the Bower HR team to take a holistic look at their company and its values and how they impact on the workforce. While conventional HR services are the core of Bower HR – from


start-ups looking to draw up the basic documentation to a retained service for companies looking for regular outsourced employment law advice and guidance – Proprietor Serena Bower is also passionate about taking a new approach that is likely to appeal to forward thinking employers who realise that implementing innovative working practices


22 ALL THINGS BUSINESS


across the board, and which appeal to a diverse workforce, will lead to a settled, engaged and motivated team, fewer issues, greater productivity and in turn profi tability. Serena spent many years in large corporate


environments, gaining an understanding of the value of a contented workforce and how a happy and engaged worker is not only one of the company’s biggest assets, but also the ideal brand ambassador. With 24 years in large corporates and 12 years


working with SMEs, Serena has gained a valuable insight into how a diverse workforce with a wide range of skills can bring innovation, balance and stability to a company. “Bower HR works mainly with SMES that are


growing and maybe don’t have the resources for a full-time HR professional,” she explained. “I’m there to help with any issues that arise as well as performing the role of a Virtual HR Director - but I also feel there’s a real value in helping them understand why it is worth setting time aside to develop and successfully implement an EVP. “Particularly at this time, as we’re emerging from the pandemic and back into the workplace,


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