FEATURE Pilkington Communications - Ballyhoo PR
Good news is good for your health
A massive 93% of people want to see more positive stories in the news, according to a survey carried out to mark National Positive Media Day. The survey, carried out by PR and marketing firms Pilkington
Communications and Ballyhoo PR, also found that 83% of people said they felt ‘uplifted and positive’ after reading, watching or hearing a good, heartwarming news story. Despite this appetite for positive news, a
resounding 71% of respondents said they feel the news has become more negative since the start of the coronavirus pandemic. T e survey, which generated more than 300
responses, was created by Jessica Pilkington of Pilkington Communications and Emma Speirs of Ballyhoo PR after they got talking about Positive Media Day in June. Jessica said: “We relish positive news, it makes
us feel good, and yet people feel there is less of it than ever before due to COVID – really interesting results, and a timely reminder of the importance of positive stories in the press.” Emma added: “Positive Media Day was created
to change the perspective and status quo of everyday media consumption and disperse the overriding negative media that overshadows the great positive impact people are making on the world every single day. “As PR professionals we are huge believers in the
power of positive news stories, not only for those being featured but also those reading or listening to the news. We wanted to fi nd out how people access news and how it impacts them from a health and wellbeing point of view, too.” The survey asked respondents 14 questions
and the results are interesting: 42% of people say they now consume news primarily through social media, followed by newspapers and online news websites (both 17% each), TV (9%), apps (8%) and radio (5%). Interestingly, the stories people want to see
or hear most are community news stories (46%), closely followed by business stories (32%) and then celebrity news (6%).
ALL THINGS BUSINESS 21
Pictured left to right, Emma Speirs Ballyhoo PR –
Jessica Pilkington Pilkington
Communications
When it comes to how the media makes us feel, an overwhelming 78% of respondents felt that the news was largely negative, with 16% feeling indifferent and 6% viewing the news as largely positive. Jessica added: “We want to keep this positive
momentum going, so watch this space. We have exciting plans afoot to keep the need for positive media in the press and to support businesses and charities to create their own positive headlines.”
Want to get involved, have your say, share your favourite positive story? Email
info@positivemediaday.co.uk
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