FEATURE Avery Creative


The lady behind the logos


Do you recognise this lady? Do you know her as Trudie Avery – the familiar face of Avery Creative? Or do you know her as the #LogoLady? T anks to her passion for branding and logo


creation, she has gained a reputation for being the go-to branding lady in Northamptonshire. Earlier this year, Trudie decided to embrace


Trudie Avery Founder Avery Creative


her nickname and created a new website - www. logolady.com - and used it to launch an online logo design course containing six online modules that cover everything from choosing the right colours


and fonts, to thinking about your brand values and which clients you want your new logo to attract. But who is this lady behind the logos? Trudie’s passion for design started at a young


age when her Dad came home from his job at a paper mill with a big old trunk, packed full of paper and card for her to draw on, cut out, rip up, glue, stick and paint. “When people ask me how long I’ve been a


designer, I say since I was four,” said Trudie. “I was lucky enough to have a massive trunk full of paper and card of all shapes, colours and sizes under my bed. For ten years I drew, cut out and I created all sorts of weird and wonderful things with it. It was how I spent my childhood.” When Trudie fi nished school, she decided to study a general art and design course at Lincoln


18


ALL THINGS BUSINESS


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50