FEATURE WSA


Ambition and


commitment lead to success for agency


WSA, T e Communications Agency, has gone from strength to strength over the past decade and a half. Growing from a team of four into more than 30 specialist marketing professionals, the agency has become a shining example of the ongoing success and opportunity available for businesses in Milton Keynes. Based in Mount Farm, Bletchley, WSA off ers full-service expert


advice and solutions in a vast array of areas including marketing, advertising, design and digital to events, websites and PR. Since its inception in 2005, WSA has worked with well-known


brands in Milton Keynes and beyond, such as Milton Keynes College, Milton Keynes Council, University of Buckingham, Roche, Mobile Mini, Pre School Learning Alliance (PSLA), Orchard Care Homes and Sue Ryder. Many clients have remained with WSA for over a decade and the business regularly lends support and services to local charitable organisations such as Ride High, YMCA, Willen Hospice and Worktree. One of those clients, Elysium Healthcare, recently won Best


Development of an Employer Brand at the FIRM awards for a project that was devised, managed and implemented by the team at WSA. T ese awards celebrate the very best of in-house recruitment excellence, innovation and best practice. T e Federation of Internal Recruitment Managers shortlist applications, which are then voted on by members to fi nd national winners. WSA produced new brand guidelines, adopted a new tone of voice across communications and created updated visual language for


10 ALL THINGS BUSINESS


Elysium Healthcare. Images were taken featuring people across the business and were used as part of a national out-of-home, press and e-shot campaign. The careers website was re-skinned and print collateral was redesigned to remain consistent. Emphasis was placed on employee benefi ts, EVP strapline, good news stories and community engagement hashtags, resulting in significant increases in social media traffic. Outcomes are always the most important part of any project and in the 12 months that followed the new brand launch, recruitment application fi gures increased and £2.4m was saved on agency hiring costs. WSA Managing Director, Jerry Taylor, said: “As a


local full-service communications agency, we are delighted when we have the opportunity to shout about all the great work that we do. By contributing to national award-winning campaigns, we can showcase the ongoing success of the South East region and business in Milton Keynes; a community we are proud to have called home for over 16 years. Behind all of our decisions is passion and belief in what we deliver. T ose values saw us continue to succeed despite the global business challenges of recent times and this latest recognition is testament to the dedication and skill of every WSA employee.”


To fi nd out more about WSA Communications call 01908 371177, email info@wsacommunications.co.uk or visit www.wsacommunications.co.uk


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