FEATURE Core Create


The power of brand clarity and consistency


credible at all times. Business respect will be built and brand awareness will be successful. We’re all aware that people buy from people and


Do you recall the famous advertising slogan – ‘It does exactly what it says on the tin’? It quickly became an iconic phrase and made


Martin Carmody Creative and Brand Consultant


Ronseal a household name for very good reason. A considered brand should reach a target audience quickly. A business proposition can then be grasped and swiftly understood without any distraction or second guessing. Everyone ‘just gets it’, this is the true strength of brand consistency and clarity. First impressions are everything and that is why


a brand should always look its best. More than ever, in a fast-paced, transparent digital world, should always be ready to be shared. If the outreach is consistent and clear, an exposed brand will remain


a majority of purchases have a signifi cant portion of emotion within the decision making. When getting to know someone, we have early opinions and assume certain things without actually knowing the facts. T is is the same for a brand and allowing people to get to know and understand your brand and business will answer any assumptions quickly. A consistent brand will help authenticity and will avoid any confusion and block any preconceived thoughts and ideas. Brand awareness is not as simple as getting a name or logo out there. Show people the way to get to know your brand and business on a personal level. Clear and succinct branding is synonymous with a business proposition along with the value that


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ALL THINGS BUSINESS


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