BEST INDIE
Three Identical Strangers
creative ambition has always led at Raw. And then we’ve tended to try to post-rationalise a business strategy with varying degrees of success and plausibility. In all honesty, we have an idea and then we think, how can we do this in the best possible way? And we’ve been very fortunate that we’ve been able to find the best homes for that.” It’s a philosophy that’s always been part of the
company, he says. “Even 13 or 14 years ago we had an American cable network wanting to give us a series and we turned it down because we didn’t think there was a really good way of making it really good. And I remember the president of that network, phoning me up and saying, ‘I think there’s been some kind of misunderstanding here.’”
And that bloody mindedness comes because “nobody at Raw wants to spend their lives desperately trying to dig something out of a hole it’s never going to fully emerge from. We’d much rather spend our lives working on something that’s got the chance to be great. In a way, it’s quite selfish but these projects inevitably eat up weekends, holidays, lives so let’s spend that time on stuff we love that could be amazing, rather than on stuff we’ve just taken on because it keeps the lights on.”
Dealing with change As to future, the focus has to remain on creativity and storytelling, he says. “People have been asking me what the strategy is for 15 years and we’ve never
NOBODY AT RAW WANTS TO SPEND THEIR LIVES DESPERATELY TRYING TO DIG SOMETHING OUT OF A HOLE IT’S NEVER GOING TO FULLY EMERGE FROM
really had one. Five years ago, the notion of making a feature film for Amazon was not on our radar. So the world is developing quickly. And that’s really exciting. But what it always comes back to is, What’s the story? Who’s telling it? And has it been told in a really surprising and innovative way? I feel like the more we focus on that, and let the world move around us, the easier that ever changing world is to navigate.”
Special Supplement Spring 2021
televisual.com
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