Bring on the cloud


Established in 1995, Wordley is a Campaign magazine Top 30 Commercial Creative Agency. Its largest customer, Oak Furnitureland was named 2019’s most memorable TV brand of the year by Adwatch, despite a lower advertising spend than all but one in the Top 10. Wordley also conceive, shoot and post campaigns for a broad range of companies including Motokiki, Funkypigeon.com, Glasses Direct and Clarks. The agency has a creative production team of 22 with a dedicated in-house picture post- production team of six. Based in Penarth, just South of Cardiff, Wordley’s post department offers Avid and Premiere offline within a high-end finishing environment including editing, graphics, VFX and grading with two flames. Since installing ELEMENTS ONE they are able to work natively in 4K from original ProRes 4444 to OpenEXR across all disciplines.


For Glenn Collict, Flame Artist and Colourist at Wordley, cloud workflows have much to offer, particularly for remote offline editing and graphics, customer reviews and feedback. Far from being obsolete, on- premises storage still holds value and will do for some time to come. In Wordley’s case, the ELEMENTS ONE helps by being both their media gateway into the cloud, with the ELEMENTS Media Library, and enables them to work internally on high-bandwidth material in real time.


GLENN COLLICT Flame Artist and Colourist at Wordley “It’s definitely an ever more virtualised future. I think everyone


in post-production would be crazy not to seriously consider transferring more of their workflow and workloads into the cloud. For us going forward it’s not necessarily about


putting everything in the cloud. It’s also about having both a virtualised and real infrastructure on premises. When we look at upgrading some of our machines - which are due for an upgrade within the next year – they will be virtualised workstations hosted in Azure connected to the ELEMENTS ONE on-premises storage. If you go up into the cloud and you have a hybrid


workflow in place, you’re spending less than you would if you were to buy a physical workstation. You can scale it based on both performance and price for the job that you need doing. For the foreseeable future we still need the


Flames running with realtime access to and playback of 16bit OpenEXR and 4444 and where remote desktop protocol only delivers 8bit over the web and is simply not practical for grading. There’s no realistic way for us to trust the colour accuracy of high-resolution media when delivered through a remote desktop protocol. The ELEMENTS ONE copes with our on-premises requirement brilliantly.


mo-to-ki-ki for Motokiki


Whatever Makes You Tick for Watch Shop


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