Viewpoint
Aaron Robins, marketing and communications executive at the FPA, explains his dual role in digital marketing and events
safety industry, I had no knowledge of the organisation’s work, and my only experience of a ‘sprinkler system’ was at my friend’s birthday party. Now, these are the fi rst things I look for whenever I enter a building (much to the amusement of my girlfriend). I joined the FPA after recently moving
T
into the local area, with three years of marketing experience specialising in social and digital marketing. With no previous understanding of this industry, it has taken me some time to adjust and to understand the jargon, but I can already feel myself getting to grips with it all.
My role
My time is split two ways between events and marketing, which gives me a unique view on what we do here. In terms of the marketing, I am putting together adverts, banners and other materials for every aspect of the business. Whether it’s for FPA membership, publications, our sprinkler head testing laboratory or an advert for a training course, having my fingers in so many different pies and having such a varied range of work is giving me a great overall knowledge of what we do.
As I am relatively new to the
business, I believe that such a wide scope of tasks has given me a good base and understanding of what the FPA does across the board, and in a different role I may not have gained this as quickly. Also, being
WO MONTHS before starting at the FPA, as I believe is probably true for many people outside of the fi re
involved with the events side of the FPA (such as FIREX and the Fire Sector Summit) gives me another unique view of the organisation, seeing in real time people learning, networking and interacting face to face with our team. From my perspective, getting to see how people are interacting with us is very interesting as a marketeer, showing me what people want and how they want it communicated.
What’s to come
Being digitally minded, I want to continually improve our footprint online, and this includes updating our website and social media. Given the shift to digital media that has happened over the past five years, I believe it is essential to make our updates and offerings more accessible to a digital market; and with the way things are in the digital media world, how I do my job now could be completely different in a few months because of the latest gadget, gizmo or app. Getting our information to the
forefront of the public’s attention by making it available as easily as possible is important for the FPA, especially in the context of the work we and the rest of the sector are doing. That’s why we use tools such as
Twitter to put out our latest news and updates. To be the first to see these, you can follow our Twitter account @FPA_tweets
Aaron Robins is marketing and communications executive at the Fire Protection Association
www.frmjournal.com APRIL 2018 1
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
