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Informatics


pies that are fertile for profit but harder to achieve. A smaller group of patients. How does that work? How do we empower that? Whether developing new software or architect-


ing new ways to store and retrieve data, the voice of the end user is paramount. End users are less likely to adopt any new technology if the experi- ence is frustrating and time-consuming, regardless of how pretty the buttons and icons are and regardless of how much promise the new technol- ogy offers.


DDW


at SLAS2020 Visit booth 1313


Jacek Ziemski is an expert in user experience and bioinformatics product design who works at Roche where he used to be responsible for setting up software usability practice within pharma r&d organisations. He specialises in large molecules high-throughput screening and laboratory work- flow automation.


Simon Fortenbacher is the Director of User Experience & Design within the Pharma R&D Tech area of GSK. He leads a team of UX design- ers and analysts who focus on improving the expe- rience GSK R&D users have of life science soft- ware, providing expertise, processes and guidelines to product teams who deliver systems across R&D.


James Hoeksma has more than 20 years’ User Experience across many roles with a sustained track record of delivering global, industry-leading user experience solutions at organisations includ- ing Microsoft, Nokia, T-Mobile and Virgin. James joined AstraZeneca in 2015, working on internal Early Science to HCP and patient-facing solutions


Jan Taubert is Head of RD-IT at KWS where he leads the R&D Data Management department, including software engineering, database develop- ment, breeding applications and new technologies. Jan helps plant breeders and molecular biology researchers to discover candidate genes, improve plant traits and breed crop varieties through pro- viding innovative IT solutions.


Roger Attrill is a User Experience Specialist at Linguamatics, an IQVIA company, where he is responsible for the UX research and design on new and existing products in the area of natural lan- guage processing for high-value knowledge discov- ery and decision support from text.


Drug Discovery World Winter 2019/20


paa-automation.com 65


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