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Informatics


Figure 3 A survey of 13 R&D


organisations in January 2019 depicts a broader UX capability


l Process: culture of embedding of UX techniques. l UXLS analytics and metrics: how are metrics collected and used?


Small and medium organisations achieve the highest UX impact Surveying all 13 organisations against the UXLS maturity model, we found UX seems to have its highest impact on smaller organisations (Figure 2). Perhaps in-line with a middle-tier status, the report also noted that adoption of user-driven processes in key projects appeared greater and faster com- pared to an impactful organisation-wide culture of UX, with very few projects having UX input. These findings correlate with the New Design Frontier Report by InVision with findings from more than 2,200 surveyed companies8. As more start-up companies arise to address the


promise of new digital technologies, we see many adopt the Agile and/or Lean Start-up approaches. As both approaches focus heavily on the voice of the customers, there is a natural alignment with UX9. Often start-ups contain a few subject matter experts who may need to be trained in UX as they may not be able to afford a full time UX practition- er. Often, we see that UX roles are spread across the entire team or closely championed by another role, such as the product owner. We suggest start-


62


ups download the UXLS toolkit5 to learn how to incorporate UX tools into their project lifecycle. This will build appreciation for the concepts in UX so as the company scales, UX can scale with them.


UX capabilities are maturing across Enterprise R&D organisations The normalised size of UX teams within an organ- isation (size of UX team relative to the size of organisation) was found to vary widely. Software vendors reported the smallest teams with UX sometimes being shared across multiple roles. At the same time while some big organisations were only hiring few UX practitioners, others signifi- cantly increased their headcounts over time. The depth of UX capabilities (Figure 3) have increased since 2017 with User Research now a much stronger capability than was previously reported3.


Learnings about UX in the life sciences since 2017 Strategies by which the awareness and uptake of UX and design can be raised in the life sciences industry or within individual organisations are typ- ically driven bottom-up or top-down. A bottom-up strategy might come from evangelists in the UX and design roles. These are the day-to-day practi- tioners who have the ground-level empathy with


Drug Discovery World Winter 2019/20


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