Imaging
Conclusion Live-cell imaging provides greater insights into cel- lular behaviour and function to enhance drug dis- covery. Modern technologies offer numerous bene- fits, including improved cost-efficiency and stream- lined laboratory operations, as well as the genera- tion of more reliable and relevant data that could potentially expedite the successful progression of drugs through discovery. As live-cell imaging becomes progressively important in the develop- ment of new medicines, it is vital that technologies continue to adapt to the needs of researchers to fully unlock the benefits of this ground-breaking technique.
DDW
Unleashing subject matter expertise to drive results for your business
By Dr Paul Avery and Dr Clare Russell, Managing Directors at BioStrata
F
or many life science companies, positioning themselves as thought lead- ers in their market will be a key tenet of their marketing and communi- cations strategy – after all, people buy from brands they know, trust and
respect. As scientific audiences tend to be sceptical of sales pitches and instead value
‘peer-to-peer’ level interactions, one of the most effective ways for life science companies to build trust and boost engagement is by unleashing the bank of knowledge amassed by their in-house subject matter experts. By converting this insight into valuable content and sharing it at a scale to reach your target audi- ence, you will be able to attract prospects, generate new leads and ultimately nurture them into customers. However, translating subject matter expertise into engaging content that res-
onates with prospects can be challenging and requires substantial time, energy and internal resources. Additionally, companies may not have the requisite infrastructure, such as prospect email lists, to promote customer-facing con- tent, or the relevant trade media contacts needed to secure interviews and con- tributed editorial articles. Specialist marketing communications agencies can help businesses make the
best use of their in-house knowledge by working with their subject matter experts to extract relevant insights and distil these into engaging content. In this way, effective life science marketing materials such as whitepapers, eBooks and blog posts can deliver real insight to your target audience via your website, while articles can be pitched to the media for publication. Combined, this con- tent can form an impactful part of a successful marketing and communications plan. If you would like to learn more, our comprehensive guide to content market-
ing has everything you need to create a content marketing plan, including how best to harness subject matter expertise. Download the guide here:
http://bit.ly/GuideToContentMarketing.
Helen Stewart-Miller is Director of PR Services and Dr Kate Tointon is a Science Writer at BioStrata, a life science specialist marketing agen- cy. The company’s growing team in Cambridge (UK) and Boston (US) includes a significant num- ber of people with deep scientific experience and knowledge. The agency offers a range of services from strategy, branding and message development through to content creation, creative design, digital marketing and public relations.
Drug Discovery World Fall 2019 27
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
