LATEST FROM AHDB BEEF & LAMB
CRAFTBUTCHER l MARCH 2018 Spring is the time for fresh ideas
Michael Richardson Independent Retail Sector Manager
The recent AHDB Pork campaign has worked hard at communicating to consumers that cuts of pork are available that are high in protein and low in fat*, through messages like pork medallions being just as healthy as chicken breast**.
Loin and fillet medallions, the hero cuts of the campaign, have featured in a range of healthy recipes on the Love Pork website and social media channels. All recipes are green across the nutritional traffic light system and offer light, quick and easy midweek meal options.
With consumers tending to reach for lighter options at mealtimes during the spring months, it’s a key time to promote leaner cuts of pork and healthy recipe ideas.
Visit
lovepork.co.uk to find out more about the campaign and recipes.
AHDB Beef & Lamb has also been busy communicating the many positive health benefits of Beef & Lamb to consumers during early 2018. Beef and Lamb is packed full goodness thanks to being naturally rich in protein & nutrients, and can play a vital role as part of a balanced diet, and we don’t want people to forget it.
Lamb can often be referred to as something to enjoy just as a treat, something for the weekend. But Lamb contains many nutritiously beneficial vitamins and minerals that contribute to a healthy diet. Something that is too often overlooked, particularly with many consumers opting for leaner and leaner proteins.
It shouldn’t be forgotten that Lamb is also rich in protein, supporting the growth and maintenance of muscles. To add to that Lamb also provides four essential vitamins (Niacin, vitamin B6 & B12 and pantothenic acid) which help to reduce tiredness and fatigue. Who couldn’t do with some of that?
The website
SimplyBeefandLamb.co.uk has a range of recipes to help inspire consumers to cook with Beef & Lamb, as well as information on the nutritional benefits of Beef and Lamb through the different stages of life.
The focus is likely to be on lamb roasting joints with Easter on its way. Lamb leg roasting joints will be the obvious cut of choice for many. I mentioned in my Easter article about other roasting options to help use the whole carcase, and rightly so. Now I just want to give a mention to other options that will help your customers see that lamb can be versatile, convenient and not necessarily as expensive as many think. Lamb mince for koftas or meatballs fit the bill and may be a good way to use some of the shoulder and breast. The 3-bone mini-rack is a great way to use the loin and keep with the idea of versatility and convenience as well as tasty and healthy. These could be good options for you to present lamb as an ‘impulse’ purchase in and around Easter time when the attention will be on lamb leg roasting joints.
As always there is further information about the butchery specs and profit potential on our website
www.qsmbeefandlamb.co.uk or feel free to give me a call to talk any of this through on 07790 173625.
* For pork loin medallions and fillet medallions trimmed of visible fat. Advice provided by AHDB, in consultation with Trading Standards
** Both pork and chicken are naturally rich in protein. Protein helps muscle growth. This relates to pork loin and fillet medallions trimmed of visible fat and to skinless chicken breast.
Tangy Meatballs with Noodles
The Quality Standard Mark Scheme for beef and lamb provides one of the highest levels of independently inspected quality assurance for meat in the UK. The standards contain combined guarantees of food safety, animal welfare, care for the environment and enhanced eating quality. Quality Standard Mark beef and lamb: assured from farm to point of purchase, providing total product integrity.
@qsm_beeflamb QSMBeefandLamb AHDB Beef & Lamb is the organisation for beef and lamb levy payers in England and is a division of the Agriculture & Horticulture Development Board (AHDB). Pomegranate Pork Medallions
23
Pork Puttanesca with courgetti portrait
Kofta Kebabs served with Pitta Discs, Paprika Chips, Raita and Spicy Tomato Chutney
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24