12 CRAFTBUTCHER l MARCH 2018


BRITISH BEEF WEEK CELEBRATE A BRITISH HERO THIS SPRING Minette said: “We first


established Ladies in Beef to tell the story of British Red Tractor Assured beef. As a mother and a consumer myself, I really value British beef as part of a healthy, nutritious, balanced diet, and appreciate the vital role livestock production plays in the management of our beautiful countryside. It’s these messages that I want to communicate to others.” Te advantages of eating


Ladies in Beef members, pictured leſt to right, Rosie Jacobs (Berkshire), Judith Jacobs (Cambridgeshire), Anna Blumfield (Essex), Pam Jacobs (Cambridgeshire), Suzy Deeley (R.A.B.I corporate development manager) and Suzanne Clark (Warwickshire).


NEW NFU president Minette Batters is calling British butchers to get behind Great British Beef Week, which returns for the eighth consecutive year from


April 23-30. Minette, who was elected


recently as the NFU’s first female leader in 110 years, is a champion of British beef and a co-founder of Ladies in Beef -


the driving force behind Great British Beef Week. Ladies in Beef is a group of more than 150 female beef farmers who care passionately about what they do.


beef as part of a healthy and balanced diet can be easily overlooked. Tis is where British butchers can help give their customers good nutritional advice on beef. Tis year’s Great British


Beef Week campaign will focus on the benefits of eating thin cuts - which are readily available at most butchers and provide a quick and easy wholesome meal, ideal for


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