BRITISH BEEF WEEK


CRAFTBUTCHER l MARCH 2018 13


midweek ease. Jilly Greed, also a co-


founder of Ladies in Beef, said: “Tin cuts are a great way of shaking up midweek mealtimes. Tey’re robust in flavour and you can cook them in minutes. Tey’re lean and a great source of protein and iron, as well as eight essential vitamins and minerals. “As professional beef


farmers, we know the work that goes into producing the very best British beef. But as shoppers and mums, we also know how challenging it can be to provide healthy and nutritious meals, seven days a week.” Great British Beef Week


begins on St George’s Day, Monday April 23 and will run until Monday April 30. Te campaign is all about celebrating the quality and versatility of a real British


hero, that’s our beef sector, not Saint George! Farming charity Te Royal


Agricultural Benevolent Institution (R.A.B.I) is supporting the campaign as charity partner. R.A.B.I helps farming people in financial hardship, giving out grants of around £2m per year. Paul Burrows, R.A.B.I CEO, said: “If everyone bought just 10% more British food every week it would greatly transform British agriculture and farmers’ lives. “ Jilly added: “Just by buying


British beef, your customers will be doing their bit for the farming industry. During campaign week, we’d love to see British butchers promoting the week and putting more beef on menus, special boards and plates across the country. In addition to thin cuts, which are quick and easy to cook, why not try selling mini-roasts


APOLOGY Our apologies to Bolton & District Butchers Association that the following image was incorrectly caption in the February issue of Craſt Butcher (page 12).


At the Bolton & District Butchers’ Ball, held in January John and Tania Mettrick joined fellow guests David & Beryl McGrath, Tom & Mary Fraser, Jack & Shirley Morris and David Hammer and daughter Charlie on the top table as “Te Carvers” set about carving ribs of beef, courtesy of Weddel Swiſt. n


as a quick alternative option too?” To help promote the


week on your social media profiles and to share recipes go to www.ladiesinbeef. org.uk or https://twitter.


com/ladiesinbeef1 or www. facebook.com/ladiesinbeef/. You can also order posters to support the week on the same page, to make sure you receive them in time, please order by 9 April 2018. n


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